On Magic

What is On Magic?

On Magic is an AI front desk built for boutique fitness studios. It answers calls, texts, emails and Instagram DMs in the studio's own voice, identifies the member through Mariana Tek, and then acts: it can book a class, move a seat or handle a policy question instead of passing the work to staff. Billing questions, refunds and upset members go to a person with the context attached. Beyond the front desk, it builds a profile for each member, briefs instructors before class on who is new or hitting a milestone, and sends outreach such as milestone notes, birthday messages and win-backs, tracking more than 30 signals per member. Seat preferences are remembered, and friends or training partners are kept together on bookings and waitlists. It discloses that it is the studio's assistant on every channel, and each location keeps its own number and policies. Pricing is not listed; the site directs visitors to book a demo.

Use cases

• Answer studio calls and texts
• Book classes and move seats automatically
• Convert drop-ins into members
• Brief instructors before class
• Send milestone and win-back messages
• Spot members at risk of churning
• Handle after-hours inquiries

Who it's for

• Boutique fitness studio owners
• Studio front desk teams
• Multi-location fitness brands
• Instructors

Why use On Magic

• The AI takes real actions in the booking system, so routine requests are resolved rather than just logged.
• Staff spend less time behind the desk because calls and texts are handled outside opening hours too.
• Outreach follows each member's actual history and is paced so members are not spammed.
• Sensitive issues such as billing disputes are routed to a person with context attached.
• Each location keeps its own number, policies and tone while owners see all studios in one place.

On Magic features

• Answers phone, text, email and Instagram DMs
• Native Mariana Tek integration with two-way sync
• Member profiles built automatically
• Pre-class briefings and annotated rosters
• Tracks 30+ signals per member
• Automatic milestone, birthday and win-back outreach
• Saved favorite seats and linked group bookings
• Escalation rules set by the studio
• Separate number, policies and tone per location
• Room utilization reports

On Magic integrations

• Mariana Tek
• Instagram

How to get started with On Magic

1. Book a demo and hear On Magic answer a call in your studio's voice.
2. Connect it to Mariana Tek so rosters, bookings and seat maps stay in sync.
3. Set your policies, tone and the rules for when it should hand off to a person.
4. It answers member calls and messages and writes approved actions back to Mariana Tek.
5. Instructors and the front desk get briefings and an action list, while outreach goes out automatically.

On Magic limitations

• Mindbody and Club Ready support is marked as coming soon, with Mariana Tek the live integration
• Pricing is not published and starts with a demo

On Magic pricing

On Magic is sold on custom quotes, so its prices aren't published.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

On Magic alternatives

The main On Magic alternatives listed on Debuly are Rosie, Harmony.ai, GaliChat, Kea AI, Luma Health and Milo. The table compares pricing and platforms; order is A–Z.

1. 

   GaliChat

   No-code builder for website AI chat agents trained on your links and files to answer customer questions and capture leads.

   Automation and agentsChat assistantsMarketing and SEO
   FreemiumVisit GaliChat (official site)
2. 

   Harmony.ai

   Voice AI agents for revenue teams that answer inbound calls, dial leads, qualify them and book meetings, billed by the minute.

   Automation and agentsAudio and voiceMarketing and SEO
   PaidVisit Harmony.ai (official site)
3. 

   Kea AI

   Voice AI that answers restaurant phone calls, takes orders and sends tickets to your point-of-sale system.

   Automation and agentsAudio and voice
   PaidVisit Kea AI (official site)
4. 

   Luma Health

   Luma Health uses AI voice, text and chat agents to handle patient scheduling, referrals, intake and payments in the EHR.

   Automation and agentsProductivity
   Contact salesVisit Luma Health (official site)
5. Mi

   Milo

   Done-for-you AI receptionist and agent teams that answer calls, book appointments and follow up with leads for small businesses.

   Automation and agentsProductivityMarketing and SEO
   Free trialVisit Milo (official site)
6. 

   Rosie

   24/7 AI answering service for small businesses that answers calls, books appointments, screens spam and texts you every call summary.

   Automation and agentsProductivityAudio and voice
   Free trialVisit Rosie (official site)

On Magic FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from framerusercontent.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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