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AI21 Labs
Enterprise AI company offering Jamba language model APIs, AI21 Studio and custom post-training of models on a company's own data.
What is AI21 Labs?
AI21 Labs builds language models and the tooling around them for businesses. Developers reach the Jamba Mini and Jamba Large models through REST endpoints, an SDK or the AI21 Studio playground, and pay per token. Larger organizations can move to a custom plan with volume discounts, premium rate limits, private cloud hosting and a dedicated account manager. Beyond the API, the company sells post-training, where its researchers work with a customer to train a specialized model on that customer's data, and a gateway product. AI21 Studio also has Data Connectors, including Amazon S3, Google Drive, SharePoint, Notion and Zendesk for enterprise accounts, that feed documents into a workspace so answers can be grounded in company knowledge. Models are also offered through cloud partners such as AWS SageMaker, Bedrock and Microsoft Azure. Pricing is pay as you go from $0.2 per 1M input tokens, with a free trial credit for new accounts.
Use cases
- Call Jamba models through an API
- Train a specialized model on company data
- Ground AI answers in internal documents
- Run long-context text tasks
- Deploy models in a private cloud
- Prototype prompts in the Studio playground
Who it's for
Why use AI21 Labs
- Pay-per-token pricing means you only pay for what an application actually uses, with unlimited seats on the pay-as-you-go plan.
- Two model sizes let you choose a cheaper lightweight option or the larger long-context model for harder work.
- Post-training turns your own data into a model you control rather than relying on a general model that changes under you.
- Private cloud and private deployment options help teams with strict data requirements.
- Models are also reachable through AWS and Azure, so you can stay within a cloud you already use.
AI21 Labs features
- Jamba Mini and Jamba Large foundation models
- REST endpoints, SDK and web playground
- Usage-based pricing billed per token
- Post-training of specialized models with forward-deployed researchers
- Data Connectors for enterprise sources such as S3, Box, Confluence and Notion
- Browse Website connector that indexes up to 100 links or URLs
- Private cloud hosting and AI21-managed or self-managed private deployment
- SSO support with providers such as Okta and Google Workspace
- Organization accounts with member and admin roles
AI21 Labs integrations
How to get started with AI21 Labs
- Create an AI21 account, which comes with trial credits and an API key once you sign in.
- Call Jamba Mini or Jamba Large through the REST API, the SDK or the Studio playground and review token usage in your account.
- Connect company documents through Data Connectors so responses draw on your own content.
- For specialized needs, contact the sales team to discuss post-training or private deployment.
AI21 Labs limitations
- Most Data Connectors are limited to enterprise customers; only Browse Website is open to all users
- Website indexing is capped at the first 100 sitemap links or 100 URLs
- Each email address can belong to only one AI21 organization
- Custom training engagements start through a sales conversation, not self-serve signup
AI21 Labs pricing
Yes, AI21 Labs has a free plan. Paid plans start at $0.2 usage-based, according to the official pricing page on .
AI21 Labs plans
Free Trial
Free
$10 credits, no credit card needed
- $10 credits for 7 days
- No credit card needed
Pay As You Go
$0.2 /1M input tokens
usage-based
- Usage-based pricing
- Foundation model APIs & SDK
- Unlimited seats
Custom Plan
Custom
- Volume discounts
- Premium API rate limits
- Private cloud hosting
- Priority support
- Dedicated account manager
- Expert AI consultancy
Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.
AI21 Labs alternatives
The main AI21 Labs alternatives listed on Debuly are OpenAI API, Cohere, Mistral AI, Together AI, Gemini API and runAtlas. The table compares pricing and platforms; order is A–Z.
| Tool | Pricing | Starting price | Platforms |
|---|---|---|---|
| AI21 Labs | Freemium | $0.2, usage-based | Web, API |
| Cohere | Freemium | — | API, Web, Private deployment |
| Gemini API | Freemium | — | Web, API |
| Mistral AI | Freemium | $14.99/mo | Web, API, CLI, Self-hosted |
| OpenAI API | Paid | $0.1, usage-based | API, Web |
| runAtlas | Free | — | API, Self-hosted |
| Together AI | Paid | — | Web, API |

Cohere
Enterprise AI company offering Command, Embed and Rerank models by API, the North agent platform and private deployments.
FreemiumVisit Cohere (official site)
Gemini API
Google's developer API for calling Gemini models from your own apps, with a free tier, pay-as-you-go pricing and Google AI Studio.
FreemiumVisit Gemini API (official site)
Mistral AI
AI company offering open-weight models, the Vibe assistant, Studio and an API, with a free plan and paid tiers.
FreemiumVisit Mistral AI (official site)
OpenAI API
Developer API for OpenAI's GPT models, image generation, realtime voice and transcription, priced per million tokens with batch and flex options.

runAtlas
Enterprise AI stack with an OpenAI-compatible inference API, voice models, agent runtime and a security gateway.

Together AI
AI cloud for running open-source models through serverless and batch inference, dedicated endpoints, GPU clusters and fine-tuning.
AI21 Labs FAQ
How much does AI21 Labs cost?
The Pay As You Go plan is usage based. Jamba Mini is $0.2 per 1M input tokens and $0.4 per 1M output tokens. Jamba Large is $2 per 1M input tokens and $8 per 1M output tokens.
Does AI21 Labs have a free trial?
Yes. New accounts get $10 in credits with no credit card needed. The pricing page says the credits last 7 days, while the docs describe three months, so check your account for the current terms.
What plans does AI21 Labs have?
There is a Pay As You Go plan, a Free Trial, and a Custom Plan for scale that adds volume discounts, premium rate limits, private cloud hosting, priority support and a dedicated account manager.
Does AI21 Labs have an API?
Yes. You can use the models through REST endpoints, an SDK or the playground, and the models are also hosted on AWS SageMaker, Bedrock and Microsoft Azure.
Can AI21 connect to my company data?
Data Connectors ingest content from sources such as Amazon S3, Google Drive, SharePoint, Notion and Zendesk. Browse Website is open to all users and the other connectors are for enterprise customers.
Is AI21 Labs open source?
The vendor does not describe it as open source. The service is a commercial platform with usage-based pricing.
What are alternatives to AI21 Labs?
Common alternatives for hosted language model APIs include OpenAI, Anthropic, Cohere, Mistral AI and Google Gemini.
Sources & verification
Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.
| Source | Type | Accessed |
|---|---|---|
| ai21.com/ | official | |
| ai21.com/pricing | pricing | |
| docs.ai21.com/docs/usage-cost | docs | |
| docs.ai21.com/docs/managing-your-account | docs | |
| docs.ai21.com/docs/using-data-connectors | docs | |
| ai21.com/deployment/ | official |
Image credits
- Logo: from ai21.com · fetched · Vendor trademark, used only to identify the product; removed on request
- Cover: none collected yet, so a generated tile is shown.
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