Kraya

What is Kraya?

Kraya is a WhatsApp-based CRM for sales teams that adds an AI agent to qualify new leads, chase them with follow-ups and keep the pipeline organized. It includes lead capture from several channels, lead management, auto follow-up sequences, smart triggers based on user actions, a WhatsApp API and a native CRM view that shows pipeline stages and notes over WhatsApp. Its plans are framed around three sales problems, which the pricing page calls SAVE for answering and qualifying leads, WIN for follow-ups and call reminders, and COACH for guiding reps, and the Done For You and Growth Lab plans add setup by the Kraya team. Prices are in Indian rupees, exclude GST, and are shown per seat, with seats billed per active user login. The page states that every plan includes AI credits each month, 7,500 for the main seat and 2,500 per added seat. Kraya targets consultative sales such as real estate, coaching and insurance.

Use cases

• Qualify new leads on WhatsApp
• Send automatic lead follow-ups
• Manage a sales pipeline in WhatsApp
• Recover leads that stopped replying
• Trigger messages from user actions
• Coach sales reps during deals
• Capture leads from multiple channels

Who it's for

• Indian SMB sales teams
• Real estate agents
• Coaches and consultants
• Insurance sales teams

Why use Kraya

• Replies to and qualifies every new lead automatically, including outside office hours.
• Keeps the sales pipeline inside WhatsApp, where Indian buyers already talk to sellers.
• Offers a do-it-yourself route and done-for-you setup, so teams can pick how much to configure.
• Prices per seat with monthly AI credits instead of per-message fees.
• Supports human handoff for consultative, high-value deals.

Kraya features

• AI lead qualification through tailored conversations
• Lead capture from all your channels
• Lead management with segmenting and prioritizing
• Auto follow-ups and pre-built follow-up sequences
• Smart triggers based on user actions
• WhatsApp API messaging
• WhatsApp CRM with pipeline stages and notes
• AI calling on higher plans
• Monthly AI credits per seat
• Done-for-you setup on selected plans

Kraya integrations

• WhatsApp
• Zapier

How to get started with Kraya

1. Choose a plan and the number of seats, with each seat being one user login.
2. Connect your channels and import leads, then train the AI on your business.
3. Set up follow-up sequences and smart triggers, or have the Kraya team build them on setup plans.
4. The AI qualifies and follows up with leads until they reply and hands warm leads to your reps.
5. Track pipeline stages and notes in the WhatsApp CRM view.

Kraya limitations

• Prices are in rupees and exclude GST
• No free plan is listed
• Focused on WhatsApp rather than other messaging channels
• Setup fees and seat rates vary by plan, so confirm totals before buying

Kraya pricing

Kraya has no free plan. Plans start at ₹2,999 per month, according to the official pricing page on 24 Oct 2026.

Kraya plans

• Lead Recovery

  Price on vendor site

  • Fixes the first sales problem
  • Self-managed setup
  • Core platform

• Done For You

  Price on vendor site

  • Fixes all three sales problems
  • Setup by the Kraya team
  • Recommended plan

• Growth Lab

  Price on vendor site

  • All three problems, per product
  • AI calling
  • Advanced automation
  • Built and live in 7-10 working days

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Kraya alternatives

The main Kraya alternatives listed on Debuly are Naro, Insent (ZoomInfo Chat), Luna.ai, AnyBiz, Clients.ai and Creativo. The table compares pricing and platforms; order is A–Z.

1. 

   AnyBiz

   AI SDR platform for B2B outbound that prospects and follows up by email, LinkedIn and phone to book sales meetings.

   Marketing and SEOAutomation and agents
   PaidVisit AnyBiz (official site)
2. 

   Clients.ai

   AI agents that find leads on social media, start conversations, run funnels and follow up by email to win clients.

   Marketing and SEOAutomation and agents
   Free trialVisit Clients.ai (official site)
3. 

   Creativo

   AI video and ad platform that makes digital-twin videos, launches Meta and Google ads and schedules social posts.

   Marketing and SEOVideoAutomation and agents
   PaidVisit Creativo (official site)
4. 

   Insent (ZoomInfo Chat)

   Website chat and conversational marketing tool, now ZoomInfo Chat, that alerts sales when target accounts visit and books meetings.

   Marketing and SEOChat assistantsAutomation and agents
   Contact salesVisit Insent (ZoomInfo Chat) (official site)
5. LA

   Luna.ai

   AI cold email tool that finds leads, researches them and sends personalized outreach and follow-ups.

   Marketing and SEOAutomation and agentsWriting
   FreemiumVisit Luna.ai (official site)
6. 

   Naro

   AI sales enablement platform that matches deal conversations to the right content and drafts new assets from calls.

   Marketing and SEOProductivityAutomation and agents
   Contact salesVisit Naro (official site)

Kraya FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from kraya-ai.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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