Zapier

What is Zapier?

Zapier is a no-code automation platform that moves data between web apps and runs multi-step workflows, called Zaps, whenever a trigger event happens. A Zap starts with a trigger, such as a new lead arriving, and then runs one or more actions in other apps like Slack, Salesforce or Google Docs. The platform connects to more than 9,000 apps and also offers Tables for storing data, Forms for collecting it, an AI assistant called Copilot, Zapier Agents as an add-on, and Zapier MCP, which lets AI assistants such as Claude and ChatGPT take actions across those apps. Usage is metered in tasks: each successful action in a Zap uses one, while triggers do not count. Pricing starts with a free plan of 100 tasks per month, then Professional from $19.99/month, Team from $69/month, and custom Enterprise pricing, with a higher task tier available at a higher monthly price.

Use cases

• Automate lead capture into a CRM
• Send Slack alerts when a form is submitted
• Build multi-step workflows with branching logic
• Add AI steps that summarize or classify data
• Store workflow data in Zapier Tables
• Let Claude or ChatGPT act in your apps through MCP
• Build forms that trigger automations

Who it's for

• Operations teams
• Marketers
• Sales teams
• Small businesses
• IT and automation teams

Why use Zapier

• A visual editor means non-developers can connect apps without writing code, while code steps remain available for harder cases.
• Billing counts only successful actions as tasks, and triggers and checking for new data do not use any.
• Filters, Paths and Formatter steps add logic without using up your task allowance.
• MCP support lets the AI assistants you already use trigger actions in thousands of apps.
• Higher task tiers lower the cost per task, and going over a tier moves you to pay-as-you-go unless you turn that off.

Zapier features

• Zap workflows with triggers, actions and branching logic
• Library of 9,000+ app integrations
• Zapier Tables for data storage and Forms for custom forms
• Copilot assistant for building and maintaining automations
• Zapier MCP for AI assistants to act across apps
• Zapier SDK for connecting AI agents to actions through code
• Filters, Paths and Formatter tools that do not count toward tasks
• Webhooks and premium apps on paid plans
• Team features: shared folders, shared app connections and SAML SSO
• Enterprise controls: audit logs, observability and advanced admin permissions

Zapier integrations

• Slack
• Salesforce
• Google Docs
• Google Contacts
• Facebook Lead Ads
• Stripe
• ChatGPT
• Claude
• Gemini

How to get started with Zapier

1. Pick a trigger app and the event that should start the workflow, such as a new lead.
2. Add one or more action steps in other apps, plus filters, paths or AI steps if you need logic.
3. Connect your app accounts and test the Zap with sample data.
4. Turn the Zap on; it runs each time the trigger fires, and every successful action uses a task.
5. Review task usage and upgrade the task tier or plan as volume grows.

Zapier limitations

• The free plan includes 100 tasks per month
• Free and Professional plans are single-user; Team has 25 seats
• Webhooks, Paths and other advanced features are limited to paid plans
• Zapier Agents is sold as an add-on with its own activity-based usage
• Live chat support starts at the Professional 2,000 task tier

Zapier pricing

Yes, Zapier has a free plan. Paid plans start at $19.99 per month, according to the official pricing page on 24 Oct 2026.

Zapier plans

• Free

  Free

  100 tasks per month

  • Unlimited Zaps, Tables and Forms
  • Two-step Zaps
  • Zapier Copilot

• Professional

  $19.99/month

  billed annually after a 14-day free trial

  • Multi-step Zaps
  • Unlimited premium apps
  • Webhooks
  • AI fields
  • Conditional form logic
  • Email and live chat support

• Team

  $69/month

  billed annually after a 14-day free trial

  • 25 users
  • Shared Zaps and folders
  • Shared app connections
  • SAML SSO
  • Priority support

• Enterprise

  Custom

  • Unlimited users
  • Advanced admin permissions and app controls
  • Observability
  • Annual task limits
  • Technical Account Manager
  • Priority support with screen sharing

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Zapier alternatives

The main Zapier alternatives listed on Debuly are Make, n8n, Pipedream, Activepieces, AutoGPT and Noca AI. The table compares pricing and platforms; order is A–Z.

1. 

   Activepieces

   Open-source automation platform for building flows, AI agents and tables across 770+ apps, in the cloud or self-hosted.

   Automation and agentsDeveloper platformsProductivity
   Open sourceVisit Activepieces (official site)
2. 

   AutoGPT

   Agent platform with a plain-English AutoPilot, a visual workflow builder and self-hosting, plus a $50/month Pro plan with a 7-day trial.

   Automation and agentsDeveloper platformsProductivity
   FreemiumVisit AutoGPT (official site)
3. 

   Make

   Visual automation platform for connecting apps and AI agents with drag-and-drop scenarios, custom code and credit-based pricing.

   Automation and agentsDeveloper platformsProductivity
   FreemiumVisit Make (official site)
4. 

   n8n

   Workflow automation platform with a visual builder, code steps and AI agents, available as n8n Cloud or self-hosted.

   Automation and agentsDeveloper platforms
   FreemiumVisit n8n (official site)
5. 

   Noca AI

   Prompt-driven platform for building apps, automations, chatbots and AI agents that connect to your CRM, ERP and other business systems.

   Automation and agentsCodingDeveloper platforms
   FreemiumVisit Noca AI (official site)
6. 

   Pipedream

   Integration layer for AI agents and apps, with managed auth for 3,000+ APIs, prebuilt tools, triggers and MCP servers via Pipedream Connect.

   Developer platformsAutomation and agents
   FreemiumVisit Pipedream (official site)

Zapier FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from zapier.com · fetched 23 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: from res.cloudinary.com · fetched 23 Oct 2026 · Vendor marketing image from the official site; removed on request

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