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Clearbit
B2B data enrichment, website visitor reveal and form shortening, now Clearbit by HubSpot and closed to new standalone buyers.
What is Clearbit?
Clearbit supplies company and contact data for B2B sales and marketing teams, and it now operates as Clearbit by HubSpot. Its core uses are enriching lead, contact and account records, revealing which companies visit your website, shortening web forms by filling fields from an email address, and building audiences that match an ideal customer profile. The Clearbit for Business page describes 50 custom real-time audiences, more than 100 data attributes, CRM, marketing automation and CDP integrations, automatic record creation in Salesforce and custom alerts and digests. Usage is metered in credits that refresh monthly at midnight UTC and do not roll over. For example, a sales alert costs 2 credits, a CSV export row costs 1 credit and a revealed IP address costs 0.1 credits on older plans. Important change: the free Clearbit Platform and several free tools were sunset on April 30, 2025, and Clearbit is no longer selling new standalone subscriptions. HubSpot points new buyers to Breeze Intelligence, and prices are not published.
Use cases
- Enrich CRM lead and account records
- Score and route inbound leads
- Reveal companies visiting your website
- Shorten forms using email lookups
- Build ideal customer profile audiences
- Create HubSpot records from intent signals
Who it's for
Why use Clearbit
- Records get filled in automatically, which saves reps from researching each lead by hand.
- Reveal shows which companies are on your site, so sales can follow up with accounts already showing interest.
- Form shortening cuts the number of fields a visitor has to type.
- Native HubSpot integration keeps enrichment inside the CRM you already use.
- Credit-based metering with a usage page makes consumption easy to check.
Clearbit features
- Enrichment of lead, contact and account records
- Website visitor reveal at the company level
- Form shortening that fills fields from an email address
- Real-time audiences based on company, website and intent data
- More than 100 data attributes in Clearbit for Business
- Industry classification and corporate hierarchy data
- Sales alerts, digests and CSV exports
- Native enrichment, Reveal and form shortening inside HubSpot
- Prospector and Discovery APIs for creating new records
- Usage page showing remaining monthly credits
Clearbit integrations
How to get started with Clearbit
- Connect Clearbit to your HubSpot account or other CRM and marketing tools.
- Map the attributes you want appended to lead, contact and company records.
- Define your ideal customer profile and audiences, and turn on Reveal to see companies visiting your site.
- Clearbit enriches records, scores and routes leads, and sends alerts when high-intent accounts appear.
- Check the Usage page to see how many credits remain before the monthly reset.
Clearbit limitations
- No new standalone Clearbit subscriptions are being sold
- The free Clearbit Platform and free tools ended on April 30, 2025
- Credits refresh monthly and unused credits do not roll over
- Clearbit does not publish prices
Clearbit pricing
We couldn't confirm pricing on the official site. Check clearbit.com for current prices.
Clearbit plans
Growth
Price on vendor site
- Credit-based usage
- Sales alerts and CSV exports
- Form shortening
Business
Price on vendor site
- Credit-based usage
- Enriched CRM records
- Usage page for credit tracking
Platform (Standard Bundle)
Price on vendor site
- Credit-based usage
- Usage page for credit tracking
Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.
Clearbit alternatives
The main Clearbit alternatives listed on Debuly are Kuration, OpenFunnel, Criya AI, Overloop, Falora and Alpha. The table compares pricing and platforms; order is A–Z.
| Tool | Pricing | Starting price | Platforms |
|---|---|---|---|
| Clearbit | Pricing unknown | — | Web, API |
| Alpha | Paid | $49/mo | Web, API |
| Criya AI | Freemium | — | Web |
| Falora | Contact sales | — | Web |
| Kuration | Freemium | $49/mo | Web, API |
| OpenFunnel | Freemium | — | Web, API, MCP |
| Overloop | Free trial | $69/mo | Web, Chrome extension, API |

Alpha
Alpha is an AI-native go-to-market workspace that finds buyers, creates campaigns and manages replies from shared business context.
Criya AI
AI agents that research accounts and build B2B campaigns, landing pages, email sequences and pitch decks.
FreemiumVisit Criya AI (official site)
Falora
AI agents that plan, ship and optimize B2B go-to-market campaigns, with every action approved by your team.
Contact salesVisit Falora (official site)
Kuration
AI agents that build B2B prospect lists from events, directories, PDFs and maps, then enrich contacts and run outreach.
FreemiumVisit Kuration (official site)
OpenFunnel
Agent-ready go-to-market primitives that find target accounts, track buying signals and sync results to your CRM.
FreemiumVisit OpenFunnel (official site)
Overloop
AI sales prospecting platform that finds leads, gets contact details and runs email and LinkedIn outreach for you to review.
Free trialVisit Overloop (official site)
Clearbit FAQ
How much does Clearbit cost?
Clearbit does not publish prices. Usage is metered in credits, such as 1 credit per enriched record or 2 credits per sales alert, and plans are arranged through sales or an account team.
Is there a free plan for Clearbit?
No longer. The free Clearbit Platform, the weekly visitor report, TAM calculator and other free tools were sunset on April 30, 2025, and free accounts are not being created.
Can I still buy Clearbit?
Clearbit is no longer offering new standalone subscriptions. Its help center recommends HubSpot's Breeze Intelligence, and existing customers can add users through a Sign Up with HubSpot page.
What plans does Clearbit have?
The help center refers to Growth, Business and Platform plans such as the Standard Bundle for customers who signed up in 2023 or earlier, and to Clearbit by HubSpot plans for newer accounts.
Does Clearbit integrate with HubSpot and other tools?
Yes. Enrichment, Reveal and form shortening are built into HubSpot, and the Business page mentions CRM, marketing automation and CDP integrations plus Salesforce record creation, Google Analytics and Segment.
What are alternatives to Clearbit?
Alternatives include HubSpot Breeze Intelligence, ZoomInfo, Apollo.io, Lusha and Cognism. On Debuly, compare Kuration, OpenFunnel and Criya AI.
Sources & verification
Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.
Image credits
- Logo: from clearbit.com · fetched · Vendor trademark, used only to identify the product; removed on request
- Cover: none collected yet, so a generated tile is shown.
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