Luna.ai

What is Luna.ai?

Luna.ai is a cold email outreach tool for B2B sales teams. You set up a playbook that describes the leads you want, and Luna.ai finds matching prospects, researches their websites and social profiles, and writes personalized emails that go out during each lead's working hours. It sends follow-ups until someone replies, with the number of follow-ups set in the playbook. Built-in email warmup, email health checks and address validation support deliverability, and a reports screen tracks contacts, sends and replies by account and playbook. You can also upload your own list of names and websites and let Luna.ai find the email addresses. Paid tiers add CRM sync with Pipedrive, HubSpot or Salesforce, and other CRMs connect through Zapier. Plans are priced by monthly lead volume, from a free plan with 100 leads per month up to a tier at 5,000 leads, and every plan includes unlimited seats.

Use cases

• Find B2B leads from a playbook
• Write personalized cold emails
• Send automatic follow-up sequences
• Warm up new sending inboxes
• Enrich a lead list with email addresses
• Track replies and outreach results

Who it's for

• B2B sales teams
• Startup founders
• Sales development reps
• Small agencies

Why use Luna.ai

• Start free with 100 leads per month before paying for a larger volume.
• Add your whole team without extra cost, since every plan includes unlimited seats.
• Save research time because the tool reads each lead's site and profiles before drafting the email.
• Protect deliverability with warmup, address validation and domain setup guidance.
• Keep your CRM current by syncing every interaction with Pipedrive, HubSpot or Salesforce on paid tiers.

Luna.ai features

• Playbooks that define target leads and writing instructions
• Automated lead search and website and social profile research
• Personalized emails sent during each lead's working hours
• Follow-ups that continue until a reply arrives
• Email warmup and an email health feature
• Validation of every email address
• Upload your own leads to find their email addresses
• Reports filtered by email account and playbook
• Pipedrive, HubSpot and Salesforce sync on paid tiers

Luna.ai integrations

• Pipedrive
• HubSpot
• Salesforce
• Zapier
• Gmail

How to get started with Luna.ai

1. Sign up, choose a plan and create your first playbook with details about the leads you want to reach.
2. Add writing instructions in the AI Training Zone and set options such as the number of follow-ups.
3. Connect your email account, configure DNS settings and turn on warmup for the sending domain.
4. Luna.ai finds and researches leads, then sends personalized emails and follow-ups on your behalf.
5. Review the Reports screen for contacts, emails sent and replies, and watch usage on the billing page.

Luna.ai limitations

• The Forever Free plan includes 100 leads per month
• CRM integrations are limited to paid tiers
• A secondary sending domain with DNS records is recommended to protect your main domain

Luna.ai pricing

Yes, Luna.ai has a free plan. Paid plans start at $100 per month, according to the official pricing page on 24 Oct 2026.

Luna.ai plans

• Forever Free Plan

  Free

  100 leads per month

  • 100 leads per month
  • Unlimited seats

• Starter Plan

  Starting at $100

  for 300 leads per month

  • 300 leads per month
  • Unlimited seats
  • CRM integrations

• Starter Plus Plan

  Starting at $300

  for 1,000 leads per month

  • 1,000 leads per month
  • Unlimited seats
  • CRM integrations

• Premium Plan

  Starting at $687.50

  for 2,500 leads per month

  • 2,500 leads per month
  • Unlimited seats
  • CRM integrations

• Ultimate Plan

  Starting at $1,250

  for 5,000 leads per month

  • 5,000 leads per month
  • Unlimited seats
  • CRM integrations

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Luna.ai alternatives

The main Luna.ai alternatives listed on Debuly are Success.ai, AnyBiz, Bound, Kuration, Resquared and Clients.ai. The table compares pricing and platforms; order is A–Z.

1. 

   AnyBiz

   AI SDR platform for B2B outbound that prospects and follows up by email, LinkedIn and phone to book sales meetings.

   Marketing and SEOAutomation and agents
   PaidVisit AnyBiz (official site)
2. Bo

   Bound

   AI outbound platform that finds leads, builds ideal customer profiles and sends personalized outreach, with a custom enterprise option.

   Marketing and SEOAutomation and agentsProductivity
   PaidVisit Bound (official site)
3. 

   Clients.ai

   AI agents that find leads on social media, start conversations, run funnels and follow up by email to win clients.

   Marketing and SEOAutomation and agents
   Free trialVisit Clients.ai (official site)
4. 

   Kuration

   AI agents that build B2B prospect lists from events, directories, PDFs and maps, then enrich contacts and run outreach.

   Marketing and SEOAutomation and agents
   FreemiumVisit Kuration (official site)
5. 

   Resquared

   Sales platform for reaching local businesses, with a contact database and AI-written outreach emails sent from managed domains.

   Marketing and SEOAutomation and agents
   Contact salesVisit Resquared (official site)
6. 

   Success.ai

   AI sales outreach platform with a 700M+ contact database, cold email sending, warm-up, AI-written campaigns and a unified inbox.

   Marketing and SEOAutomation and agentsResearch and search
   Free trialVisit Success.ai (official site)

Luna.ai FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

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