Synaps Labs

What is Synaps Labs?

Synaps Labs applies computer vision to physical places so owners and advertisers can measure what happens there. Its Intelligent DOOH product uses AI-enabled license plate recognition cameras placed in front of digital billboards to read real-time audience data and decide which ad to show. Smart Parking tracks vehicle entries and exits to show visit frequency and the effect of marketing campaigns. Phygital Store connects a shop's existing CCTV cameras to an analytics module that reports dwell times, engagement and conversion, and Digital Mall does similar work across a shopping centre with heatmaps and shopper segments. Plate numbers are turned into a one-way encrypted vehicle identifier so owners stay anonymous. Case studies on the site include campaigns with Infiniti, Toyota and Vnukovo Outlet Village. The site does not list prices and points to a contact form for questions about pricing and technical requirements.

Use cases

• Optimize digital billboard content
• Measure outdoor ad reach and frequency
• Analyze car park visitor behavior
• Test store layouts with A/B comparisons
• Track shopper dwell time and conversion
• Map foot traffic with mall heatmaps
• Segment shoppers by demographics

Who it's for

• Out-of-home media owners
• Advertisers and media agencies
• Retailers and store managers
• Mall and outlet operators

Why use Synaps Labs

• Billboard owners can sell targeted impressions instead of plain airtime.
• Existing CCTV cameras can be upgraded rather than replaced.
• Vehicle identifiers are one-way encrypted, which keeps car owners anonymous.
• Campaign effect on visits and loyalty can be checked against parking and traffic data.

Synaps Labs features

• License plate recognition for programmatic DOOH buying
• Real-time audience data to trigger billboard ads
• Reach and frequency measurement for outdoor campaigns
• Smart Parking analytics for vehicle entries and exits
• Audience geo heatmaps
• CCTV analytics for in-store behavior and conversion
• Shopper segmentation by demographic and behavior
• Real-time alerts about critical situations in store

How to get started with Synaps Labs

1. Synaps Labs installs recognition cameras or connects your existing CCTV to its analytics module.
2. The cameras detect vehicles or shoppers and feed anonymous data to the cloud platform.
3. Dashboards show reach, frequency, heatmaps, dwell times and conversion.
4. Billboard content or store and mall decisions are adjusted using that data.

Synaps Labs limitations

• Prices are not published; contact the team for quotes
• Needs cameras installed or existing CCTV connected to the analytics module

Synaps Labs pricing

We couldn't confirm pricing on the official site. Check synapslabs.com for current prices.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Synaps Labs alternatives

The main Synaps Labs alternatives listed on Debuly are Veeve, Ptengine, Anagram, Gravity Field, Kringle and Magicbean. The table compares pricing and platforms; order is A–Z.

1. 

   Anagram

   Anagram gives ecommerce brands an on-site AI shopping agent and shows how their brand appears in ChatGPT answers.

   Marketing and SEOChat assistants
   FreemiumVisit Anagram (official site)
2. 

   Gravity Field

   Personalization platform for online stores and apps, with product recommendations, segmentation, A/B testing and AI shopping assistants.

   Marketing and SEOAutomation and agents
   Contact salesVisit Gravity Field (official site)
3. Kr

   Kringle

   AI-assisted loyalty and rewards platform with a no-code dashboard, memberships, gamified campaigns and open APIs.

   Marketing and SEOAutomation and agents
   PaidVisit Kringle (official site)
4. 

   Magicbean

   eCommerce analytics apps and an AI assistant that answers sales questions from your Shopify data.

   Marketing and SEOResearch and search
   Free trialVisit Magicbean (official site)
5. 

   Ptengine

   AI-powered website analytics platform from PTMIND with heatmaps, A/B testing, pop-ups and personalization installed through one line of code.

   Marketing and SEOProductivity
   Visit Ptengine (official site)
6. Ve

   Veeve

   Veeve is an AI-assisted smart shopping cart platform that adds screens, computer vision and personalized offers to grocery and retail carts.

   Marketing and SEOAutomation and agents
   Contact salesVisit Veeve (official site)

Synaps Labs FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

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