The Brief

What is The Brief?

The Brief, formerly Creatopy, is an ad design and campaign platform that takes teams from research to published ads. Its Ad Studio is a drag-and-drop editor with an animation timeline, more than 5,000 templates and smart resizing, and exports to formats such as JPG, PNG, WEBP, GIF, HTML5, MP4, PDF and AMP. AI features include image and video generation using OpenAI Sora 2 and Google Veo 3.1, copy generation, background removal and AI Translate for multi-market campaigns. The Canvas whiteboard and Create Agent help turn a brief into campaign concepts, and competitive intelligence shows what competitors are running. Higher plans publish directly to Meta and Google Ads and serve ads on 25 or more networks, with automated A/B testing and shareable reports. Plans are Pro at $29/month, Ultra at $79/month, Team at $49/seat / mo (all billed annually) and a custom Enterprise plan. The vendor lists a 7-day trial on Pro and Team with no card required.

Use cases

• Design display and social ads
• Resize ads across formats
• Generate ad images and video with AI
• Publish ads to Meta and Google Ads
• Localize campaigns with AI translation
• Build dynamic ads from product feeds
• Research competitor ads

Who it's for

• Marketing teams
• Freelance designers
• Agencies
• Enterprise brand teams

Why use The Brief

• Produce many ad sizes and variations from one design without rebuilding each.
• Generate images, video and copy inside the editor instead of switching tools.
• Publish and serve ads from the same platform that designs them.
• Share brand kits, templates and locked elements so teams stay on brand.
• Scale from a single seat to enterprise governance with SSO, DAM integrations and an API.

The Brief features

• Ad Studio editor with animation timeline and 5,000+ templates
• Export to JPG, PNG, WEBP, GIF, HTML5, MP4, PDF and AMP
• AI image, video, copy and resize tools
• Video generation with OpenAI Sora 2 and Google Veo 3.1
• AI Translate for multi-market campaigns
• Canvas whiteboard and Create Agent for campaign concepts
• Brand Kits and shared team templates
• Ad serving on 25+ networks with automated A/B testing
• Direct publishing to Meta and Google Ads
• Data feeds for dynamic ads and API on Enterprise

The Brief integrations

• Shopify
• Google Drive
• Dropbox
• Zapier
• Meta
• Google Ads
• Campaign Manager 360
• Veeva
• Bynder
• Frontify
• Orange Logic
• Slack

How to get started with The Brief

1. Start from a brief, template or competitor research in Canvas.
2. Design the ad in Ad Studio and generate images, video or copy with AI.
3. Resize and localize the ad for each format and market.
4. Export files, or publish and serve the ads on your chosen networks.
5. Track performance with shareable reports and test variants automatically.

The Brief limitations

• Ad serving and publishing start on the Ultra and Team plans
• Team is for 2 to 10 seats; larger groups, SSO or DAM use Enterprise
• Enterprise pricing is usage-based and set by contract

The Brief pricing

The Brief has no free plan, but it offers a free trial. Paid plans start at $29 per month, according to the official pricing page on 24 Oct 2026.

The Brief plans

• Pro

  $29/month

  Billed annually at $348

  • Ad Studio and Canvas with 5,000+ templates
  • AI image, video, copy and resize
  • 5 Brand Kits, 250 GB storage
  • 1 workspace
  • 7-day trial, no card required

• Ultra

  $79/month

  Billed annually at $948

  • Everything in Pro
  • Ad serving on 25+ networks
  • Publish to Meta and Google Ads
  • AI Translate and automated A/B testing
  • 20 Brand Kits, 1 TB storage

• Team

  $49/seat /mo

  Billed annually at $588 / seat

  • Everything in Pro
  • 2-10 seats with roles and permissions
  • Real-time co-editing and version history
  • Shared templates and locked elements
  • 7-day trial, no card required

• Enterprise

  Custom

  Monthly, quarterly or annual, usage-based

  • Everything in Team
  • Feeds, real-time data and API
  • SSO/SAML/SCIM and custom roles
  • Dedicated account manager and SLAs

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

The Brief alternatives

The main The Brief alternatives listed on Debuly are Canva, AdCreative.ai, Smartly, Creativo, Campaign Magic and Created.ai. The table compares pricing and platforms; order is A–Z.

1. 

   AdCreative.ai

   Generates ad banners, copy, product photos and video ads, then scores creatives and benchmarks competitors before you spend.

   Marketing and SEOImage generationVideo
   Free trialVisit AdCreative.ai (official site)
2. 

   Campaign Magic

   AI creative agent that plans and generates a full ad campaign of images and video on one shared canvas from a single brief.

   Marketing and SEOImage generationVideo
   PaidVisit Campaign Magic (official site)
3. 

   Canva

   Online design platform with templates, brand kits, team tools and built-in AI for graphics, presentations and video.

   DesignMarketing and SEOVideo
   FreemiumVisit Canva (official site)
4. 

   Created.ai

   AI ad platform for DTC brands: generate image and video ads from a product link, publish to Meta and track results.

   Marketing and SEOVideoImage generation
   PaidVisit Created.ai (official site)
5. 

   Creativo

   AI video and ad platform that makes digital-twin videos, launches Meta and Google ads and schedules social posts.

   Marketing and SEOVideoAutomation and agents
   PaidVisit Creativo (official site)
6. 

   Smartly

   AI advertising platform that unites creative production and media buying to launch and optimize ads across social, video and programmatic channels.

   Marketing and SEOAutomation and agentsDesign
   Contact salesVisit Smartly (official site)

The Brief FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from thebrief.ai · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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