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Canva

Online design platform with templates, brand kits, team tools and built-in AI for graphics, presentations and video.

Freemium

What is Canva?

Canva is an online design platform for making social posts, presentations, documents, videos and ads from templates in a drag-and-drop editor. Its pricing page describes four tiers. Free covers one person and includes one Brand Kit, and Pro adds premium photos, video, graphics and audio, five Brand Kits and Affinity access. Business adds up to 100 Brand Kits with approvals, collaboration and team admin tools, and Enterprise adds SSO, SCIM provisioning and custom apps. AI tools such as Magic Write and Translate sit alongside tools that draw on a monthly shared AI allowance, and an AI Pass add-on gives more usage on Pro or Business. Individuals, marketers, small businesses, schools and larger organisations use it to produce on-brand content without a dedicated design team. Pro is US$144 per year for one person, and K-12 schools and not-for-profits can get most premium features free.

Use cases

  • Design social media graphics
  • Build presentations from templates
  • Keep branding consistent with Brand Kits
  • Create ads with AI ad tools
  • Edit short videos
  • Resize and translate designs

Who it's for

  • Small businesses
  • Marketers
  • Educators
  • Teams
  • Individuals

Why use Canva

  • Templates and a simple editor let people without design training produce usable graphics quickly.
  • Brand Kits and approvals keep logos, colors and fonts consistent across a team.
  • A permanent Free plan allows you to try the editor before paying.
  • AI features sit inside the editor, so copy, images and layouts can be generated without switching apps.

Canva features

  • Drag-and-drop editor with 1,000+ design types
  • Template library with premium templates on paid plans
  • Brand Kits, from 1 on Free to 100 on Business
  • Premium photos, videos, graphics and audio on Pro
  • AI design tools using a shared monthly AI allowance
  • AI ad creation and ad insights
  • SSO and SCIM provisioning on Enterprise
  • AI Pass add-on for extra AI usage

Canva integrations

  • Leonardo.Ai
  • Flourish
  • Affinity

How to get started with Canva

  1. Sign up for the Free plan and pick a design type or template.
  2. Edit text, images and layouts in the drag-and-drop editor, using AI tools where useful.
  3. Set up a Brand Kit with your colors, fonts and logos if you are on a paid plan.
  4. Download, share or publish the design, and upgrade to Pro, Business or Enterprise if you need more content, storage or team controls.

Canva limitations

  • AI tools that share an allowance are capped each month and reset monthly
  • Free includes only one Brand Kit with three colors
  • Prices exclude tax and vary by country
  • Priority support and a success manager need 150+ contracted Enterprise seats

Canva pricing

Yes, Canva has a free plan. Paid plans start at $144 per year, according to the official pricing page on .

Canva plans

  • Free

    US$0/year

    for one person

    • 1 Brand Kit (3 colors only)
    • 1,000+ design types
    • 1.6M+ templates
    • 5GB of cloud storage
  • Pro

    US$144/year

    for one person

    • 141M+ premium photos, videos, graphics and audio
    • 5 Brand Kits
    • Premium tools such as resize and translate
    • 100GB of cloud storage
  • Business

    Price on vendor site

    per person, per year

    • 100 Brand Kits and approvals
    • Collaboration and team admin tools
    • 500GB of cloud storage
    • 20x more AI than Free
  • Enterprise

    Custom

    • Enterprise-level security and controls
    • SSO and SCIM provisioning
    • Custom apps
    • 1TB of cloud storage

Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.

Canva alternatives

The main Canva alternatives listed on Debuly are Microsoft Designer, AnyLogo, InMedia, Brandmark, Logomakerr.ai and OpenDesign. The table compares pricing and platforms; order is A–Z.

Canva compared with its alternatives
ToolPricingStarting pricePlatforms
CanvaFreemium$144/yrWeb, Mobile app
AnyLogoFreemium—Web
BrandmarkPaid$35 one-timeWeb
InMediaFree trial$8.9/moWeb, API
Logomakerr.aiFreemium$20/moWeb
Microsoft DesignerPricing unknown—Web, Windows
OpenDesignFreemium$10/momacOS, Windows, Web, API
  1. AnyLogo

    AI logo generator that turns a brand name into logo options, then builds brand kits, mockups and intro videos.

  2. Brandmark

    AI logo maker for non-designers that turns a business name into a logo, brand guide and ready-made business card and social assets.

  3. InMedia

    AI social media content generator that turns a text brief into on-brand posts, carousels and videos for Instagram, TikTok and LinkedIn.

  4. Logomakerr.ai

    Logomakerr.ai generates logos from your business name, then adds brand kits, mockups and social templates.

  5. Microsoft Designer

    AI graphic design app from Microsoft that turns a written idea or your own images into social posts, invitations and postcards.

  6. OpenDesign

    Open-source, local-first design workspace where you and your coding agents build prototypes, websites, slides and graphics, with optional hosted credits.

Canva FAQ

How much does Canva cost?

On the US pricing page, Free is US$0 per year and Pro is US$144 per year for one person. The page shows Business and Enterprise without a price, and Enterprise is by contact. The Australian page lists Business at A$280 per year per person.

Can I use Canva for free?

Yes. Canva Free is available to anyone, and K-12 educational organisations and not-for-profits can use most premium features free.

What plans does Canva have?

Free, Pro, Business and Enterprise, plus an Education tab. Each plan includes everything in the previous plans and adds more.

Does Canva include AI?

Yes. Some AI tools such as Translate and Magic Write do not count against your allowance, while others share a monthly allowance. AI Pass is an add-on for Pro and Business.

Who is Canva for?

Free and Pro suit individuals and solo creators, Business suits growing teams and brands, and Enterprise suits organisations that need security and controls.

What are alternatives to Canva?

Alternatives include Adobe Express, Microsoft Designer, Figma, Visme and VistaCreate.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

SourceTypeAccessed
canva.com/pricing/pricing
canva.com/pricing/?tab=mainpricing
canva.com/en_au/pricing/?clickId=W1axhBVH2xyPTYSUNUUK5xTyUkH3FrV5RWMiwE0pricing
canva.com/pro/official

Image credits

  • Logo: from canva.dev · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

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