Gravity Field

What is Gravity Field?

Gravity Field is a personalization platform for e-commerce and other digital businesses. It brings together customer segmentation, product recommendations, onsite content personalization, A/B testing and analytics in one product, with a single customer ID that follows people across the website, the mobile app and offline touchpoints. Teams build recommendation strategies with their own filters and rules, and machine-learning allocation (multi-armed bandit and contextual bandit methods) can decide how much traffic each banner or offer variant receives. Reports calculate incremental gains and statistical significance for each campaign, with breakdowns by segment and support for custom metrics. A second product line, Gravity AI, adds shopping assistants for guided selling, product page questions, basket building and vector-based search. It is aimed at retail, fashion, electronics, grocery, banking, telecom and similar teams. The site offers a demo request rather than published pricing, so you need to contact the vendor for a quote.

Use cases

• Personalize website banners and promo blocks
• Recommend products to shoppers
• Run A/B tests on site changes
• Segment customers by behavior
• Measure incremental campaign revenue
• Guide shoppers with an AI assistant
• Improve on-site product search

Who it's for

• E-commerce teams
• Retail marketers
• Product managers
• Growth and CRM teams

Why use Gravity Field

• Keeps segmentation, recommendations, content personalization and testing in a single platform instead of several separate tools.
• Reports show the incremental effect of each campaign compared with a control group, so decisions rest on measured gains rather than clicks alone.
• One customer ID links behavior across the site, mobile app and offline channels.
• AI assistants and search extend personalization into guided selling and product questions.
• Industry scenarios for retail, banking, telecom and others give teams a starting point.

Gravity Field features

• Customer data platform and segmentation
• Product recommendation strategies with custom rules and filters
• Onsite content personalization for banners, popups and full pages
• Personalized email, push and onsite notifications
• A/B testing with incrementality and significance calculations
• Dynamic traffic allocation using bandit algorithms
• Custom metrics and per-segment reporting
• Mobile app personalization
• AI guided selling and product page consultation
• Basket building assistant that suggests add-ons
• Vector-based AI search with synonyms, rules and boosting

How to get started with Gravity Field

1. Request a demo and share the segments and goals you want to work on.
2. Connect your site, app and customer data so each user gets a unique ID across touchpoints.
3. Define segments, then build recommendation strategies and personalized content with your own rules.
4. Launch each change as an A/B test, with primary and secondary metrics chosen by your team.
5. Review incremental revenue, significance and segment breakdowns, then roll out the winning variation.

Gravity Field limitations

• No public price list; pricing is given after a demo request

Gravity Field pricing

Gravity Field is sold on custom quotes, so its prices aren't published.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Gravity Field alternatives

The main Gravity Field alternatives listed on Debuly are Anagram, Ptengine, Fragmatic, Justuno, Magicbean and NotFair. The table compares pricing and platforms; order is A–Z.

1. 

   Anagram

   Anagram gives ecommerce brands an on-site AI shopping agent and shows how their brand appears in ChatGPT answers.

   Marketing and SEOChat assistants
   FreemiumVisit Anagram (official site)
2. 

   Fragmatic

   Web personalization software that uses AI agents and topic data to suggest on-site experiences you approve before launch.

   Marketing and SEOAutomation and agents
   Free trialVisit Fragmatic (official site)
3. 

   Justuno

   Onsite conversion platform for ecommerce with AI-timed popups, visitor identification, product recommendations and workflows.

   Marketing and SEOAutomation and agents
   Free trialVisit Justuno (official site)
4. 

   Magicbean

   eCommerce analytics apps and an AI assistant that answers sales questions from your Shopify data.

   Marketing and SEOResearch and search
   Free trialVisit Magicbean (official site)
5. 

   NotFair

   MCP connector and open-source skills that let AI agents audit and manage Google, Meta, LinkedIn and other ad accounts, with approval before each change.

   Marketing and SEOAutomation and agentsDeveloper platforms
   FreemiumVisit NotFair (official site)
6. 

   Ptengine

   AI-powered website analytics platform from PTMIND with heatmaps, A/B testing, pop-ups and personalization installed through one line of code.

   Marketing and SEOProductivity
   Visit Ptengine (official site)

Gravity Field FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from gravityfield.ai · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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