Fragmatic

What is Fragmatic?

Fragmatic is a web personalization platform for marketing, growth and product teams. AI agents analyze your audiences, topics and pages, then suggest next-best actions, segments and content changes. You review and publish each change yourself, so nothing goes live without approval. An experience builder lets teams create and reuse components such as banners and modals, and the platform maps forms automatically and syncs audiences to ad platforms. A free Opportunity Radar reads aggregated Google Analytics 4 data and proposes personalization ideas grouped by goal. The product is built around consent and privacy, and it connects to marketing tools such as Klaviyo, Mailchimp, HubSpot and Salesforce. Pricing is based on monthly unique visitors rather than pageviews. The Pro plan is listed at $850 per month for up to 250k visitors, Enterprise is custom, and a free trial is available.

Use cases

• Personalize website experiences by audience
• Find personalization ideas from GA4 data
• Sync audiences to ad platforms
• Rewrite page content with AI
• Build reusable banners and modals
• Re-engage returning visitors

Who it's for

• Marketing teams
• Growth teams
• Product teams
• Experimentation teams

Why use Fragmatic

• Get explainable suggestions with a stated reason, then approve before anything is published.
• Start from your existing GA4 data with the free Opportunity Radar instead of a blank page.
• Pricing follows monthly unique visitors, not pageviews or impressions.
• Reusable components let marketers launch experiences without waiting on design or engineering.
• Consent-aware syncing keeps raw personal data inside the platform.

Fragmatic features

• AI agents that suggest segments and next-best actions
• AI Experience Builder for reusable components
• AI content rewrite with credit-based usage
• Opportunity Radar that reads GA4 to propose ideas
• Audience Sync to Meta, Google and LinkedIn
• Contextual experience personalization
• Auto form mapping
• Heat map guidance
• Consent mapping and privacy-first sync at cohort level
• Human approval before every experience goes live

Fragmatic integrations

• Klaviyo
• Mailchimp
• Google Ads
• Meta
• HubSpot
• LinkedIn
• Salesforce
• Google Analytics 4

How to get started with Fragmatic

1. Onboard by adding the lightweight script to your site and connecting your data sources.
2. Choose who to personalize for by building audiences from behavioral, geo, device and campaign signals.
3. Choose where on the site to show the experience.
4. Build and test the experience with the AI Experience Builder, reviewing the suggested why-this context.
5. Publish, watch results in real time, and repeat with the next idea.

Fragmatic limitations

• Pricing scales with monthly unique visitors, so the listed Pro price applies to one visitor tier
• AI-assisted actions draw on a monthly credit pool; extra credits cost $1 each on Pro
• AI only proposes changes; there is no automatic personalization

Fragmatic pricing

Fragmatic has no free plan, but it offers a free trial.

Fragmatic plans

• Pro

  $850/month

  at up to 250k monthly unique visitors; annual billing is 15% off

  • 80 AI credits per month
  • Extra AI credits at $1 per credit
  • 5 domains
  • Unlimited active experiences
  • APIs and webhooks
  • Audience Sync

• Enterprise

  Custom

  • Custom monthly unique visitor tiers
  • SSO, APIs and SLAs
  • Contracted AI credit pools
  • Regional routing
  • 24x7 support and solution engineering

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Fragmatic alternatives

The main Fragmatic alternatives listed on Debuly are Mutiny, Ptengine, Reprise, Treasure AI, Conductor and Kuration. The table compares pricing and platforms; order is A–Z.

1. 

   Conductor

   Enterprise platform for AI search (AEO) and SEO: content creation, visibility reporting, site monitoring and agent tooling.

   Marketing and SEOWritingResearch and search
   Contact salesVisit Conductor (official site)
2. 

   Kuration

   AI agents that build B2B prospect lists from events, directories, PDFs and maps, then enrich contacts and run outreach.

   Marketing and SEOAutomation and agents
   FreemiumVisit Kuration (official site)
3. 

   Mutiny

   AI assistant for sales and marketing teams that builds personalized landing pages, deal rooms and follow-ups from CRM and call data.

   Marketing and SEOProductivityAutomation and agents
   FreemiumVisit Mutiny (official site)
4. 

   Ptengine

   AI-powered website analytics platform from PTMIND with heatmaps, A/B testing, pop-ups and personalization installed through one line of code.

   Marketing and SEOProductivity
   Visit Ptengine (official site)
5. 

   Reprise

   Reprise is an enterprise demo platform that clones applications, injects AI-generated demo data and builds interactive product tours for sales and marketing.

   Marketing and SEOAutomation and agentsDesign
   Contact salesVisit Reprise (official site)
6. 

   Treasure AI

   Customer data platform with AI agents and AI suites for marketing engagement, personalization and creative.

   Marketing and SEOAutomation and agents
   Contact salesVisit Treasure AI (official site)

Fragmatic FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from fragmatic.ai · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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