HighLevel

What is HighLevel?

HighLevel is a white-label CRM and marketing platform that agencies and small businesses use to capture leads, follow up and run client accounts from one dashboard. It covers pipelines, online booking, a website and funnel builder, forms and surveys, a workflow and campaign builder, two-way SMS and email, and a combined inbox for messaging channels. Agencies create sub-accounts for clients and can resell services under their own brand. AI features sit under an AI Employee offering that includes Voice AI, Conversation AI, Reviews AI, Content AI and Ask AI. Agency subscriptions are Starter at $97/month, Unlimited at $297/month and SaaS Pro at $497/month, each with a 14-day free trial, and AI Employee plans are priced separately at $50/month or $97/month per enabled location with a pay-per-use option. Usage-based items such as phone, email and premium workflow actions are billed through a wallet.

Use cases

• Manage leads in a CRM pipeline
• Automate follow-up with workflows
• Run SMS and email campaigns
• Build funnels and websites for clients
• Answer calls with a voice AI agent
• Resell a white-label SaaS to clients
• Schedule appointments online

Who it's for

• Marketing agencies
• Consultants
• Small business owners
• SaaS resellers

Why use HighLevel

• One subscription replaces separate tools for CRM, funnels, scheduling and messaging
• Flat monthly pricing on higher plans means unlimited contacts and users without per-seat growth
• White-label and SaaS mode let agencies package the platform as their own product
• AI add-ons can answer calls and messages for each client location
• A 14-day free trial lets agencies test it with a real client

HighLevel features

• CRM with pipelines and opportunity management
• Workflow builder and campaign builder
• Two-way SMS and email with a combined messaging inbox
• Website, funnel, form and survey builders
• Online scheduling and calendar
• Voice AI, Conversation AI, Reviews AI and Content AI
• Sub-accounts for client businesses
• SaaS mode with automatic sub-account creation
• API access on the Unlimited plan
• Agency wallet with rebilling for usage-based services

HighLevel integrations

• WhatsApp
• Facebook
• Instagram
• Google My Business
• WordPress
• OpenAI GPT
• Google Gemini
• Anthropic Claude

How to get started with HighLevel

1. Start a 14-day free trial and choose Starter, Unlimited or SaaS Pro.
2. Create sub-accounts for each client business.
3. Build funnels, forms, calendars and pipelines in each account.
4. Set up workflows and campaigns for SMS, email and follow-up.
5. Turn on AI Employee features and review usage in the wallet and AI usage dashboard.

HighLevel limitations

• Phone, email and premium workflow usage is billed separately from the subscription
• AI Employee plans are charged per enabled location on top of the agency plan
• Unlimited AI usage is subject to fair-use rules
• Dedicated sending domains require the $297/mo or $497/mo plan

HighLevel pricing

HighLevel has no free plan, but it offers a free trial. Paid plans start at $97 per month, according to the official pricing page on 24 Oct 2026.

HighLevel plans

• Starter

  $97/month

  14-day free trial

  • CRM and pipelines
  • Workflow and campaign builders
  • Two-way SMS and email
  • Websites, funnels and calendar

• Unlimited

  $297/month

  14-day free trial

  • Everything in Starter
  • Unlimited contacts and users
  • Unlimited sub-accounts
  • API access

• SaaS Pro

  $497/month

  14-day free trial

  • Everything in Unlimited
  • SaaS mode with automatic sub-account creation

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

HighLevel alternatives

The main HighLevel alternatives listed on Debuly are Repstack, AnyBiz, Bik.ai, BoltOS, Clients.ai and KreatorAI. The table compares pricing and platforms; order is A–Z.

1. 

   AnyBiz

   AI SDR platform for B2B outbound that prospects and follows up by email, LinkedIn and phone to book sales meetings.

   Marketing and SEOAutomation and agents
   PaidVisit AnyBiz (official site)
2. 

   Bik.ai

   AI customer platform for online stores that combines marketing campaigns, helpdesk and AI commerce agents.

   Marketing and SEOAutomation and agents
   PaidVisit Bik.ai (official site)
3. 

   BoltOS

   Interactive overlay and audience platform that adds chat, polls, shopping and an AI stream companion to live and on-demand video.

   Marketing and SEOChat assistantsAutomation and agents
   Contact salesVisit BoltOS (official site)
4. 

   Clients.ai

   AI agents that find leads on social media, start conversations, run funnels and follow up by email to win clients.

   Marketing and SEOAutomation and agents
   Free trialVisit Clients.ai (official site)
5. 

   KreatorAI

   AI sales suite that pairs a Meta Ads manager with an omnichannel AI agent to answer, qualify and book leads.

   Marketing and SEOAutomation and agentsChat assistants
   Contact salesVisit KreatorAI (official site)
6. 

   Repstack

   Repstack is a marketing and sales automation suite covering lead capture, funnels, appointment booking, email and SMS, and AI social media replies.

   Marketing and SEOAutomation and agents
   PaidVisit Repstack (official site)

HighLevel FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from storage.googleapis.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

Spot an error? Report an issue with this listing. We also remove a logo or image on the owner's request.