Debuly
Segmint logo

Segmint

Transaction-data analytics and predictive marketing for banks and credit unions, now part of Alkami.

Contact sales

What is Segmint?

Segmint is a financial data analytics provider that Alkami agreed to acquire in 2022. It applies machine learning to account and transaction data so banks and credit unions can segment account holders and send targeted messages. Segmint describes its Key Lifestyle Indicators as data points that combine demographic, psychographic and behavioral signals, and its AI platform can build custom predictive models, for example to flag customers at risk of leaving. Alkami now markets a Data & Marketing Solution that uses behavioral tags and predictive AI to find deposit, lending, commercial and card opportunities, then delivers campaigns through digital banking, mobile banking and the institution's website. It works alongside Alkami Digital Banking or another digital banking provider. Pricing is not published, so financial institutions need to contact Alkami for a quote.

Use cases

  • Predict customers likely to leave
  • Target account holders for CD and deposit offers
  • Identify likely auto loan prospects
  • Promote credit cards to boost interchange income
  • Find business customers for commercial loans
  • Automate campaigns inside digital banking

Who it's for

  • Banks
  • Credit unions
  • Financial institution marketers
  • Digital banking teams

Why use Segmint

  • Turns transaction history into audience segments without a bank's own team having to cleanse and normalize the data first.
  • Predictive models help marketing teams focus offers on account holders likely to need a product or to leave.
  • Campaigns run inside channels customers already use, such as online and mobile banking.
  • Case studies on Alkami's site report results such as 1,828 CDs opened and 331 credit cards opened in one month at participating institutions.

Segmint features

  • Predictive models built on account and transaction data
  • Key Lifestyle Indicators describing spend, held-away activity and product mix
  • More than 50,000 behavioral tags for audience segments
  • Churn and attrition prediction for account holders
  • Campaign delivery through digital banking, mobile banking and website
  • Marketing automation for deposit, lending and card offers
  • Daily data refresh to keep models current
  • Works with Alkami or another digital banking provider

Segmint integrations

  • Alkami Digital Banking

How to get started with Segmint

  1. Connect the institution's account and transaction data so it can be cleansed and turned into behavioral indicators.
  2. Choose a goal such as deposits, lending, commercial growth or card usage, and select the matching audience tags.
  3. Predictive models score account holders and identify who is most likely to respond or to leave.
  4. Launch targeted campaigns through digital banking, mobile banking and the website, then review the results.

Segmint limitations

  • Built for financial institutions, not general businesses
  • Pricing is not published and needs a sales conversation
  • Combined features with Alkami Digital Banking give the most value, according to Alkami

Segmint pricing

Segmint is sold on custom quotes, so its prices aren't published.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Segmint alternatives

The main Segmint alternatives listed on Debuly are OpenFunnel, AnyBiz, Flamel, Jacquard, Justuno and Kringle. The table compares pricing and platforms; order is A–Z.

Segmint compared with its alternatives
ToolPricingStarting pricePlatforms
SegmintContact sales—Web
AnyBizPaid$497/moWeb
FlamelContact sales—Web
JacquardContact sales—Web
JustunoFree trial$59/moWeb
KringlePaid$45/moWeb, API
OpenFunnelFreemium—Web, API, MCP
  1. AnyBiz

    AI SDR platform for B2B outbound that prospects and follows up by email, LinkedIn and phone to book sales meetings.

  2. Flamel

    AI marketing platform for franchise and multi-location brands covering social, ads, reviews, email and blogs.

  3. Jacquard

    Marketing language platform, formerly Phrasee, that writes brand-safe messages and predicts which copy will get clicks.

  4. Justuno

    Onsite conversion platform for ecommerce with AI-timed popups, visitor identification, product recommendations and workflows.

  5. Kringle

    AI-assisted loyalty and rewards platform with a no-code dashboard, memberships, gamified campaigns and open APIs.

  6. OpenFunnel

    Agent-ready go-to-market primitives that find target accounts, track buying signals and sync results to your CRM.

Segmint FAQ

How much does Segmint cost?

No prices are published. Financial institutions need to contact Alkami to get a quote for the Data & Marketing Solution.

Is there a free plan for Segmint?

No free plan or trial is listed. Ask Alkami about demos or pilots if you want to evaluate it.

Who is Segmint for?

It is built for banks and credit unions that want to market more precisely to their account holders, from community institutions to larger banks.

Does Segmint need Alkami Digital Banking?

Alkami says its Data & Marketing Solution adds value to a digital banking product from Alkami or from another provider. Combining it with Alkami Digital Banking is described as unlocking more value.

What is a Key Lifestyle Indicator?

Key Lifestyle Indicators, or KLIs, are Segmint's data points that describe an account holder's spending patterns, held-away payment activity, banking behavior and product mix. They feed the predictive models.

What are alternatives to Segmint?

Alternatives for bank marketing analytics include Cardlytics, Personetics and Zeta Global. Core banking and digital banking vendors also offer their own engagement tools. On Debuly, compare OpenFunnel, AnyBiz and Flamel.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

  • Logo: from alkami.com · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

Spot an error? Report an issue with this listing. We also remove a logo or image on the owner's request.