Potion AI

What is Potion AI?

Potion AI is software for beauty and personal care companies that want to work faster on ingredients, formulas and compliance. A free discovery platform offers natural-language search over more than 80,000 raw materials in its database, lets you search retail products from stores such as Sephora, Ulta and Credo, and includes a tool called Deformulator to turn a benchmark INCI list into a starting formula. It also screens ingredients and formulas against US FDA and Canadian rules and retailer standards like Sephora Clean, Target Clean and Ulta Conscious. Paid private-cloud offerings add an Ingredient Vault for documents, a generative AI formulation co-pilot, private AI models trained on your own formulas, regulatory feeds, reports, exports and API access. The company holds SOC 2 Type II certification. The Discovery Platform costs $0 per month, and the Premium plan is quoted on request.

Use cases

• Search raw materials in natural language
• Reverse engineer a benchmark formula
• Screen formulas for retailer compliance
• Store and search ingredient documents
• Draft starter formulas with a co-pilot
• Generate compliance reports
• Search competing retail products

Who it's for

• Cosmetic formulators
• Beauty brands
• Regulatory teams
• R&D teams

Why use Potion AI

• Free tier lets you try search, reverse engineering and compliance screening
• Private workspace keeps your ingredient and formula data under your ownership
• Compliance checks across a whole portfolio can be run in one step
• Private AI models learn from your own formulation history
• SOC 2 Type II certification supports security reviews

Potion AI features

• Natural-language search across 80,000+ raw materials
• Deformulator reverse engineering from INCI lists
• Retail product search across beauty retailers
• Compliance screening against FDA, Canada and retailer standards
• Ingredient Vault for ingredient documents
• Generative AI formulation co-pilot
• Private AI models trained on your formulation portfolio
• Custom brand restrictions and one-click reports
• API access on the Premium plan

How to get started with Potion AI

1. Join the free Discovery Platform.
2. Search raw materials or retail products, or paste a benchmark INCI list into Deformulator.
3. Screen the resulting ingredients or formulas against compliance standards.
4. Contact Potion about the Premium plan for the vault, formulation co-pilot and private models.
5. Upload documents and formulas to build an AI-ready private workspace.

Potion AI limitations

• Premium features are quoted on request and not priced publicly
• Compliance coverage depends on the standards Potion maintains
• API access is listed only on the Premium plan

Potion AI pricing

Yes, Potion AI has a free plan.

Potion AI plans

• Discovery Platform

  $0

  per month

  • Ingredient search engine
  • Reverse engineering tool
  • Retail products search engine
  • INCI compliance screening

• Premium Plan

  Custom

  contact the vendor

  • Everything in the free tier
  • Ingredient vault
  • GenAI formulation module
  • Private AI models
  • Regulatory and compliance feeds
  • Report generation, export and API access

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Potion AI alternatives

The main Potion AI alternatives listed on Debuly are QuantLink, ChatPDF, CreativAI, Juicebox, ScholarAI and VoiceSphere. The table compares pricing and platforms; order is A–Z.

1. 

   ChatPDF

   Upload a PDF, Word or PowerPoint file and ask questions in any language, with answers linked to the source page.

   Research and searchProductivityWriting
   FreemiumVisit ChatPDF (official site)
2. 

   CreativAI

   Video intelligence platform that indexes footage and images so you can search, chat with and extract data from them.

   Research and searchVideoDeveloper platforms
   FreemiumVisit CreativAI (official site)
3. 

   Juicebox

   AI recruiting platform that searches 800M+ profiles in plain language, runs sourcing agents and handles candidate outreach.

   Research and searchAutomation and agentsProductivity
   FreemiumVisit Juicebox (official site)
4. 

   QuantLink

   AI equity research workstation with screeners, portfolios, dashboards and deep research reports for individual investors and fund teams.

   Research and searchProductivityAutomation and agents
   Free trialVisit QuantLink (official site)
5. 

   ScholarAI

   AI research assistant that finds, summarizes and organizes academic papers, with a Copilot workspace, a ChatGPT GPT and an API.

   Research and searchWritingProductivity
   FreemiumVisit ScholarAI (official site)
6. 

   VoiceSphere

   Chat with your PDFs, Word, PowerPoint, text and CSV files by typing or speaking, and get answers drawn from the content.

   Research and searchProductivity
   FreemiumVisit VoiceSphere (official site)

Potion AI FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from framerusercontent.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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