Phrase

What is Phrase?

Phrase is a localization platform for organizations that translate software, websites and content into many languages. A single subscription covers the whole Phrase suite: Phrase TMS for translation management and vendor workflows, Phrase Strings for software localization, Phrase Language AI for machine translation, Phrase Orchestrator for workflow automation, Phrase Studio for multimedia such as subtitles and AI dubbing, Phrase Custom AI and Phrase Portal. The AI layer chooses among translation engines, offers features such as MT Autoselect, MT Optimize and Auto Adapt, and scores output with a quality performance score. Plans are capacity based, so Team, Business and Enterprise differ by strings seats, managed words, processed words, machine translation units and AI units, rather than by product. The Team plan is listed at 1,245 per month billed annually, Business and Enterprise are by quote, and every plan starts with a 14-day free trial and 24/7 support. Localization managers, product teams and language service providers are the main users.

Use cases

• Manage translation projects with vendors
• Localize app strings in developer workflows
• Run machine translation with quality scoring
• Add subtitles and AI dubbing to video
• Automate localization workflows
• Sync content from a CMS for translation
• Maintain translation memories and glossaries

Who it's for

• Localization managers
• Product teams
• Developers
• Language service providers
• Marketing teams

Why use Phrase

• Covers translation management, software strings, machine translation and workflow automation under one subscription.
• Lets teams try new capabilities without separate purchases, since plans give capacity across all products.
• Chooses between machine translation engines per content type, balancing quality and cost.
• Connects to the design, code and content tools companies already use.
• Includes 24/7 support and a 14-day free trial on every plan.

Phrase features

• Phrase TMS for translation management and vendor workflows
• Phrase Strings for software localization
• Phrase Language AI with MT Autoselect and fully managed engines
• Auto Adapt and MT Optimize in Phrase Orchestrator
• Phrase Quality Performance Score
• Translation memory, term bases and in-context editors
• Phrase Studio for subtitles, AI dubbing and transcripts (add-on)
• Phrase Custom AI with deployed models
• Integrations with Figma, Slack, WordPress, GitHub and more
• Single sign-on on Business and above

Phrase integrations

• Figma
• Slack
• WordPress
• GitHub
• GitLab
• Bitbucket
• Jira
• Zendesk
• Drupal
• Contentful
• Adobe Experience Manager
• Salesforce

How to get started with Phrase

1. Start a 14-day free trial of the Phrase platform and pick the Team, Business or Enterprise plan that fits your volume.
2. Connect your sources, such as a code repository, Figma, a CMS or support site.
3. Set up machine translation profiles, glossaries, translation memory and workflows.
4. Route content to machine translation and human linguists, with quality scoring on the output.
5. Monitor capacity use on the Subscription overview page and add capacity as volume grows.

Phrase limitations

• Plans are capacity based; reaching a limit can restrict features until you add capacity or upgrade
• Phrase Studio multimedia localization is an add-on on every plan
• Some integrations such as Contentful and Adobe Experience Manager need Business or Enterprise, sometimes as add-ons
• Only the Team plan shows a price; Business and Enterprise are quoted through sales

Phrase pricing

Phrase is sold on custom quotes, so its prices aren't published.

Phrase plans

• Team

  1,245 per month

  billed annually

  • Unlimited TMS seats
  • 20 Strings seats
  • All Phrase products
  • Standard product capacities
  • 14-day free trial

• Business

  Price on vendor site

  get in touch

  • Unlimited TMS seats
  • 150 Strings seats
  • High product capacities
  • Single sign-on
  • Unlimited MT profiles and glossaries

• Enterprise

  Custom

  • 150+ Strings seats
  • Customized product capacities
  • Premium Success Plan
  • Access to all integrations
  • Workflow audits

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Phrase alternatives

The main Phrase alternatives listed on Debuly are Lokalise, LILT, olcli, Unbabel, DeepL API and Theneo. The table compares pricing and platforms; order is A–Z.

1. 

   DeepL API

   REST API for DeepL machine translation, writing improvement and voice translation, with a free Developer plan and usage-based Growth plan.

   WritingDeveloper platformsProductivity
   FreemiumVisit DeepL API (official site)
2. 

   LILT

   Enterprise translation and localization platform that combines contextual AI models, connectors and human expert verification.

   WritingAutomation and agentsDeveloper platforms
   Contact salesVisit LILT (official site)
3. 

   Lokalise

   Localization platform that manages translation keys, AI and machine translation, and review workflows for software and content teams.

   Developer platformsWritingAutomation and agents
   Free trialVisit Lokalise (official site)
4. Ol

   olcli

   Command-line client for Overleaf that pulls, pushes, syncs and compiles LaTeX projects, with a git remote helper and an MCP server.

   WritingDeveloper platformsProductivity
   Open sourceVisit olcli (official site)
5. 

   Theneo

   AI API documentation platform that builds references and developer portals from OpenAPI, Postman and GraphQL specs.

   WritingCodingDeveloper platforms
   FreemiumVisit Theneo (official site)
6. 

   Unbabel

   Translation platform that scores machine translation quality and sends only weaker output to human editors, billed per word.

   WritingAutomation and agentsProductivity
   PaidVisit Unbabel (official site)

Phrase FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from phrase.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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