Parse

What is Parse?

Parse is an AI visibility platform for marketing teams that want to know how answer engines talk about their brand. It reads large volumes of AI answers from ChatGPT and Google AI Mode, reports how often your brand is mentioned against named competitors over time, and summarises what the answers recommend or criticise. Beyond reporting, it builds a task list of opportunities, such as getting listed on a comparison article, answering a forum question or fixing a robots.txt rule that blocks an AI crawler. On the paid plan it also shows the full answers and the sources they cite, and drafts outreach messages. Parse does the setup for you by finding the topics buyers ask about, and you can add your own topics. The Free plan tracks one brand with weekly updates, Pro costs $79 a month per brand with daily updates, and hands-on managed work is quoted from $2,500 a month. SEO teams, brand marketers and agencies are the main users.

Use cases

• Track brand mentions in AI answers
• Compare visibility against competitors
• Find pages to get listed on
• Spot AI crawler blocks in robots.txt
• Draft outreach to cited sites
• Report AI visibility to clients

Who it's for

• Brand marketers
• SEO teams
• Content teams
• Agencies

Why use Parse

• Turns vague questions about AI search into numbers you can follow week by week.
• Shows which competitors AI recommends instead of you, and on which topics.
• Points to specific pages and conversations that could lead to a mention instead of offering generic advice.
• Does topic and question setup automatically, so you do not need to write a prompt list first.
• Lets you start without a card and see public brand pages before paying.

Parse features

• Mention-rate tracking in ChatGPT and Google AI Mode
• Competitor comparison by topic
• Summary of strengths and criticisms in AI answers
• Cited sources and pages worth approaching
• Task list of visibility opportunities
• Drafted outreach messages and contact details (Pro)
• Weekly email when something changes
• Custom tracked topics: 3 on Free, 15 on Pro
• Optional managed work from the Parse team

How to get started with Parse

1. Add your brand on parse.gl; no card is needed to start.
2. Parse finds the topics your buyers ask AI about and collects answers from ChatGPT and Google AI Mode.
3. Read your mention rate, competitor comparison and the strengths and criticisms found in answers.
4. Work through the suggested tasks, such as listings, forum answers or crawler access fixes.
5. Upgrade to Pro for full answers, sources, daily tracking and outreach drafts, or ask Parse to do the work.

Parse limitations

• Tracks ChatGPT and Google AI Mode only; other AI sources are marked as coming soon
• Free shows up to 3 suggested tasks and updates weekly
• Questions are not tailored to a buyer's location, so it suits online and national brands better than local businesses
• Pro is priced per brand

Parse pricing

Yes, Parse has a free plan. Paid plans start at $79 per month, according to the official pricing page on 24 Oct 2026.

Parse plans

• Free

  $0

  no card required

  • Track one brand over time
  • Sample of real answers
  • Up to 3 improvement tasks
  • Monday email on changes
  • 3 custom topics

• Pro

  $79 a month per brand

  planned regular price $129

  • Everything in Free
  • Topics where rivals are mentioned and you are not
  • Full AI answers and cited sources
  • Draft outreach messages
  • Daily updates and 15 custom topics

• Managed work

  From $2,500 a month

  • Hands-on help growing AI visibility
  • Larger campaigns quoted separately

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Parse alternatives

The main Parse alternatives listed on Debuly are Balu AI, Cited By AI, Conductor, Grocliq AI, PromptEden and Anagram. The table compares pricing and platforms; order is A–Z.

1. 

   Anagram

   Anagram gives ecommerce brands an on-site AI shopping agent and shows how their brand appears in ChatGPT answers.

   Marketing and SEOChat assistants
   FreemiumVisit Anagram (official site)
2. 

   Balu AI

   Tracks how ChatGPT, Perplexity and Gemini mention your brand and local locations, with source analysis and recommended fixes.

   Marketing and SEOResearch and search
   Free trialVisit Balu AI (official site)
3. CB

   Cited By AI

   UK AI search visibility service that audits whether ChatGPT, Perplexity, Gemini, Claude and Copilot cite your brand, and fixes the gaps.

   Marketing and SEOResearch and searchWriting
   PaidVisit Cited By AI (official site)
4. 

   Conductor

   Enterprise platform for AI search (AEO) and SEO: content creation, visibility reporting, site monitoring and agent tooling.

   Marketing and SEOWritingResearch and search
   Contact salesVisit Conductor (official site)
5. 

   Grocliq AI

   Generative engine optimization platform that tracks how AI search mentions your brand and guides content to earn citations.

   Marketing and SEOResearch and search
   PaidVisit Grocliq AI (official site)
6. 

   PromptEden

   AI visibility tracker and content tool that monitors brand mentions in ChatGPT, Claude and Gemini and drafts articles with Eden.

   Marketing and SEOWritingResearch and search
   PaidVisit PromptEden (official site)

Parse FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from parse.gl · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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