Go-to-market AI platform that runs sales and marketing workflows, chat and agents for prospecting, content and lead processing.
Paid
Metadata
B2B advertising platform where AI agents build audiences, generate creatives and run and optimize paid campaigns.
What is Metadata?
Metadata (metadata.io) is a B2B advertising platform that uses AI agents to handle the work of demand generation. Teams build target audiences from CRM and other B2B data, generate ad creatives and landing pages, and set up, run and optimize campaigns across multiple ad channels, with reporting on spend, account engagement and CRM pipeline outcomes. Its Insights view shows which companies engage with ads even without a form fill. The newer MetadataONE beta adds an AI team in chat, video calls with an assistant named Mei, a Campaign Builder canvas, and campaigns for Reddit, Microsoft Ads, Google Ads, Instagram, Facebook and LinkedIn that go live only when you click Launch. Metadata also exposes its platform through MCP tools so assistants such as Claude can call it. There is no public price list: pricing is scoped on a demo by channels, managed ad spend and the work delegated. MetadataONE work is paid with credits worth $1 each.
Use cases
- Build B2B target audiences from CRM data
- Generate ad creatives and landing pages
- Launch campaigns across LinkedIn and Google Ads
- Optimize bids and budgets automatically
- Report on account engagement and pipeline
- Drive campaigns from an AI assistant over MCP
Who it's for
Why use Metadata
- One product covers audiences, creative, landing pages, execution and reporting.
- Your team keeps the budget and approvals while the platform handles execution.
- Campaigns launch only when you click Launch in the MetadataONE beta.
- MCP access lets an AI assistant work with the platform programmatically.
- There is no cap on team members.
Metadata features
- Audience building from CRM and B2B data
- AI-generated ad creatives and landing pages
- Campaign Builder canvas
- Campaign setup, execution and optimization across 12 channels
- Bid, budget and spend reporting
- Company-level ad engagement Insights
- Account journey tracking
- 160 MCP tools for use with any compatible LLM
- Custom reports and analytics questions
- Members and roles with no seat cap
Metadata integrations
How to get started with Metadata
- Book a demo and describe your channels, managed spend and the work you want handled.
- Receive a proposal that defines your scope.
- Connect your ad channels, CRM and analytics integrations.
- Build audiences, creatives and campaigns, by hand or with the AI team.
- Review results and let the platform optimize within budget controls you set.
Metadata limitations
- No public price list; pricing is scoped on a demo
- MetadataONE is in beta, and a Leads page, guardrails and skills are not yet available
- Billing is handled by email with the Metadata team, with no self-service billing portal for contract accounts
- Certain campaign types are draft-only for now and cannot yet be launched
Metadata pricing
Metadata is sold on custom quotes, so its prices aren't published.
Prices can change and may vary by country or exclude tax. Check the official pricing page.
Metadata alternatives
The main Metadata alternatives listed on Debuly are Criya AI, Percuity, Smartly, AdMagica, Creativo and Falora. The table compares pricing and platforms; order is A–Z.
| Tool | Pricing | Starting price | Platforms |
|---|---|---|---|
| Metadata | Contact sales | — | Web |
| AdMagica | Freemium | — | — |
| Creativo | Paid | $599/mo | Web |
| Criya AI | Freemium | — | Web |
| Falora | Contact sales | — | Web |
| Percuity | Paid | — | — |
| Smartly | Contact sales | — | Web |
AdMagica
AI marketing workspace that plans campaigns, generates ad creatives and launches ads with a team of specialist AI agents.
FreemiumVisit AdMagica (official site)
Creativo
AI video and ad platform that makes digital-twin videos, launches Meta and Google ads and schedules social posts.
Criya AI
AI agents that research accounts and build B2B campaigns, landing pages, email sequences and pitch decks.
FreemiumVisit Criya AI (official site)
Falora
AI agents that plan, ship and optimize B2B go-to-market campaigns, with every action approved by your team.
Contact salesVisit Falora (official site)
Percuity
Autonomous AI advertising agent that plans, launches and optimizes paid campaigns across Meta, Google, LinkedIn, TikTok and Reddit.
Smartly
AI advertising platform that unites creative production and media buying to launch and optimize ads across social, video and programmatic channels.
Contact salesVisit Smartly (official site)
Metadata FAQ
How much does Metadata cost?
There is no public price list. Pricing is scoped per team after a demo and depends on channels under management, managed ad spend and the scope of work. In MetadataONE, credits cost $1 each and can be bought in $25, $50, $100 or $250 amounts.
Is there a free plan for Metadata?
No free plan is listed. Audiences you build in MetadataONE do not use credits, but chat replies, image and video generation and landing pages do.
What does Metadata integrate with?
In the MetadataONE beta, campaigns can target Reddit, Microsoft Ads, Google Ads, Instagram, Facebook and LinkedIn. It also lists integrations covering ad channels, CRM, marketing automation and analytics.
Does Metadata have an API or MCP?
Yes. Metadata describes 160 MCP tools that let Claude Code, Claude Desktop or any model supporting the Model Context Protocol work with audiences, creatives, campaigns and analytics.
Who is Metadata for?
B2B marketing and demand generation teams that run paid campaigns and want to replace agency retainers, manual campaign management or separate point tools.
Sources & verification
Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.
Image credits
- Logo: from metadata.io · fetched · Vendor trademark, used only to identify the product; removed on request
- Cover: none collected yet, so a generated tile is shown.
Spot an error? Report an issue with this listing. We also remove a logo or image on the owner's request.
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