Lavender

What is Lavender?

Lavender is an AI email coach for sales teams. It works inside your inbox or sales engagement tool, scores an email or template against reply-rate best practices, suggests fixes, and can draft a first version with its AI Email Writer. A Personalization Assistant brings prospect data into the compose window and suggests ways to personalize the message, including personality-based insights. For managers, a Coaching Dashboard and team leaderboard show performance and who needs help. Native integrations cover Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong, and the Lavender Anywhere option extends coaching to sites such as LinkedIn and Salesforce by copy and paste. Sales development reps, account executives and sales leaders use it to write cold and follow-up emails faster. The Basic plan is free with five email analyses a month, Starter is $29/month, Pro is $49/month, and Teams plans start at $8,500.

Use cases

• Score a cold email before sending
• Draft a sales email with AI
• Personalize outreach with prospect data
• Coach SDRs with team email analytics
• Check email templates against best practice
• Write emails inside Outreach or Salesloft

Who it's for

• SDRs
• Account executives
• Sales leaders
• Recruiters
• Job seekers

Why use Lavender

• Coaching appears where reps already write email, so there is no separate tool to open.
• Scores and suggestions give a concrete target for improving drafts.
• Managers can see which reps and templates need attention through the dashboard.
• Native integrations with major sales engagement platforms keep workflows intact.
• A free Basic plan, and free access for students, jobseekers and bootstrapped entrepreneurs, lowers the barrier to trying it.

Lavender features

• Email scoring with fixes aimed at reply rate
• AI Email Writer for first drafts
• Personalization Assistant with prospect data and personality insights
• Coaching Dashboard and team leaderboard
• Custom scoring models based on team data
• Integrations with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong
• Lavender Anywhere for platforms without native integration
• Mobile editor
• Individual coaching and analytics
• Multiple teams and permission levels

Lavender integrations

• Gmail
• Outlook
• Outreach
• Salesloft
• HubSpot
• Apollo
• Groove
• Gong
• LinkedIn
• Salesforce
• Mailchimp

How to get started with Lavender

1. Install Lavender in Gmail, Outlook or your sales engagement tool and sign in.
2. Write or paste an email and check its score and suggested fixes.
3. Use the AI Email Writer and Personalization Assistant to draft and tailor the message to the prospect.
4. Send the email, and review personal or team analytics to see what is improving replies.

Lavender limitations

• Basic plan allows analyzing five emails and using the personalization assistant five times a month
• Starter supports Gmail and Outlook only; sales-engagement integrations need Pro
• Lavender Anywhere requires copy and paste, has no autosave, and emails are not in Lavender analytics
• Teams pricing starts at $8,500 and is aimed at groups of two or more

Lavender pricing

Yes, Lavender has a free plan. Paid plans start at $29 per month, according to the official pricing page on 24 Oct 2026.

Lavender plans

• Basic

  Free

  • Analyze five emails per month
  • Personalization assistant 5x per month
  • Gmail + Outlook.com integrations
  • Chat support

• Starter

  $29/month

  or $319/year

  • Unlimited emails and personalization
  • Gmail + Outlook.com integrations
  • Lavender Anywhere
  • Mobile editor
  • Chat support

• Pro

  $49/month

  or $539/year

  • All available integrations
  • Unlimited emails and personalization
  • Lavender Anywhere
  • Individual coaching and analytics
  • Priority support when available

• Teams

  Starting at $8,500

  • Everything from Pro
  • Granular team insights
  • Create multiple teams
  • Priority support

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Lavender alternatives

The main Lavender alternatives listed on Debuly are Regie.ai, Anyword, Jacquard, Luna.ai, Stripo and Success.ai. The table compares pricing and platforms; order is A–Z.

1. 

   Anyword

   AI copywriting platform for marketers that scores generated ads, emails and web copy for predicted performance before launch.

   Marketing and SEOWriting
   Free trialVisit Anyword (official site)
2. 

   Jacquard

   Marketing language platform, formerly Phrasee, that writes brand-safe messages and predicts which copy will get clicks.

   Marketing and SEOWritingAutomation and agents
   Contact salesVisit Jacquard (official site)
3. LA

   Luna.ai

   AI cold email tool that finds leads, researches them and sends personalized outreach and follow-ups.

   Marketing and SEOAutomation and agentsWriting
   FreemiumVisit Luna.ai (official site)
4. 

   Regie.ai

   Agentic sales workspace, RegieGO, that researches, enriches, emails and dials prospects from your own inbox and queues LinkedIn tasks.

   Automation and agentsMarketing and SEOWriting
   FreemiumVisit Regie.ai (official site)
5. 

   Stripo

   Drag-and-drop email template builder with AI copy and image tools, ESP export and a free plan.

   Marketing and SEODesignWriting
   FreemiumVisit Stripo (official site)
6. 

   Success.ai

   AI sales outreach platform with a 700M+ contact database, cold email sending, warm-up, AI-written campaigns and a unified inbox.

   Marketing and SEOAutomation and agentsResearch and search
   Free trialVisit Success.ai (official site)

Lavender FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from cdn.prod.website-files.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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