Promoted

What is Promoted?

Promoted is an AI relevance and ranking system for online marketplaces and large e-commerce apps. It unifies search, feed, recommendations and native ads into one ranking system that optimizes for sales and revenue rather than clicks alone. Teams call the Delivery SDK where they would call a database or a search service, and Promoted re-ranks listings on every request for each user and context. Metrics SDKs log requests, impressions, dwell time and conversions to feed a real-time loop between metrics and delivery. Server libraries exist for TypeScript, Ruby, Python, Java, .NET and Go, and client libraries cover iOS, Android, React Native and web. Promoted lists Upwork, Hipcamp, Outschool and RVshare as customers. The site says Promoted is now part of Dropbox and ties its work to Dropbox Dash. Pricing is not published; contact sales to license the cloud, self-hosted or shared-source open core options.

Use cases

• Improve marketplace search relevance
• Rank feeds and recommendations
• Run native ads inside search results
• Log impressions and conversions for ranking
• Inspect why listings appear in a given position
• Optimize discount promotions and offers
• Test ranking changes with shadow traffic

Who it's for

• Marketplace engineering teams
• Search and ads teams
• Product managers
• E-commerce companies

Why use Promoted

• Treats search, feeds and ads as one ranking problem instead of separate systems.
• Optimizes for long-term business outcomes such as sales and revenue, not proxy metrics.
• SDKs for common server languages and mobile platforms shorten integration work.
• Introspection tools show why listings appear where they do, which helps debugging and moderation.
• Runs in the cloud or as a self-hosted deployment.

Promoted features

• Unified ranking of search, feed, recommendations and ads
• Delivery SDK that re-ranks listings on every request
• Server-side Metrics SDK for requests and insertions
• Open-source client Metrics SDKs for mobile and web
• Blender controls for optimization, diversity and placement rules
• Introspection tool for ranking transparency
• Native ad auction within search and feed
• Shadow traffic for safe training and testing
• Cloud or self-hosted deployment

How to get started with Promoted

1. Integrate the client and server Metrics SDKs to log requests, impressions, dwell time and conversions.
2. Call the Delivery SDK in place of your search or database call to receive re-ranked listings.
3. Use shadow traffic to train and test the system before going live.
4. Tune goals and placement with Blender, and review ranking decisions in the Introspection Tool.

Promoted limitations

• Aimed at scaled marketplaces with engineering teams, not small stores
• Pricing is not published and requires contacting sales
• The company is now part of Dropbox, so confirm current availability and terms with the vendor

Promoted pricing

Promoted is sold on custom quotes, so its prices aren't published.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Promoted alternatives

The main Promoted alternatives listed on Debuly are Depict, NotFair, Gravity, Gravity Field, Synaps Labs and AuditZap. The table compares pricing and platforms; order is A–Z.

1. 

   AuditZap

   Website audit tool that runs 40 SEO, performance and AI-search checks and writes fix steps for your CMS, with a free plan.

   Marketing and SEODeveloper platforms
   FreemiumVisit AuditZap (official site)
2. 

   Depict

   Ecommerce search, collection merchandising and product recommendations in one app, priced by monthly traffic.

   Marketing and SEODeveloper platforms
   PaidVisit Depict (official site)
3. 

   Gravity

   Ad network for AI chatbots, agents and copilots that places contextual sponsored suggestions inside AI responses.

   Marketing and SEODeveloper platforms
   Visit Gravity (official site)
4. 

   Gravity Field

   Personalization platform for online stores and apps, with product recommendations, segmentation, A/B testing and AI shopping assistants.

   Marketing and SEOAutomation and agents
   Contact salesVisit Gravity Field (official site)
5. 

   NotFair

   MCP connector and open-source skills that let AI agents audit and manage Google, Meta, LinkedIn and other ad accounts, with approval before each change.

   Marketing and SEOAutomation and agentsDeveloper platforms
   FreemiumVisit NotFair (official site)
6. SL

   Synaps Labs

   Computer vision analytics that turns billboards, car parks, shops and malls into measurable audience data.

   Marketing and SEO
   Visit Synaps Labs (official site)

Promoted FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

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• Cover: none collected yet, so a generated tile is shown.

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