Photo and video plugins for skin retouching, noise reduction and film grain, sold as one-time purchases or annual subscriptions.

Phota Labs
Identity-preserving image generation and editing that learns a person or pet from photos and keeps their likeness across any scene.
What is Phota Labs?
Phota Labs offers a persistent likeness layer for AI image generation. You upload a handful of casual photos of a person, or of a dog or cat, to train a profile, and Phota keeps that identity consistent when you generate or edit images in new scenes, outfits and styles. The identity layer sits on top of the base model you choose, including Nano Banana, GPT Image, Qwen Image, Flux and Seedream, so you can pick a model for quality, text rendering or cost. Phota Studio is the consumer app, where credits pay for each image and subject tokens pay for training a new profile. The API exposes profile training plus edit, generate, enhance and remix endpoints, priced per output image or by tokens or megapixels depending on the model. Personal uses include headshots and photo editing, while commercial uses include ad creative, storyboards and keyframes for video. Studio has a Free plan and paid Pro and Max plans, and custom enterprise plans are available.
Use cases
- Create consistent AI headshots
- Edit photos without changing faces
- Generate ads with reusable characters
- Build storyboards with the same person
- Create keyframes for AI video
- Personalize images for avatar platforms
Who it's for
Why use Phota Labs
- A trained profile keeps a person's likeness stable, so you do not re-upload reference images on each request.
- The identity layer works with different base models, so you can change models without retraining.
- Multi-subject scenes keep each person recognizable in the same image.
- Developers get per-image pricing and can group profiles by their own user identifiers.
Phota Labs features
- Profiles trained from casual photos of people, dogs and cats
- Identity preservation across edits and generations
- Choice of base model such as Nano Banana, GPT Image, Qwen Image, Flux and Seedream
- Edit, generate, enhance and remix operations
- Multi-subject scenes using several profiles in one prompt
- Profile tags to group profiles by end user
- Output at 1K, 2K and 4K on supported models
- API access with a developer portal
Phota Labs integrations
How to get started with Phota Labs
- Upload reference photos of a person or pet to create a profile and wait for training to finish.
- Pick a base model and resolution for your generation or edit.
- Reference the profile in your prompt or request so its identity is applied.
- Download the result, or call the API to run edit, generate, enhance and remix operations at scale.
Phota Labs limitations
- Studio credits are refreshed monthly and a profile needs a subject token to train
- Pro and Max plan prices are not shown on the pricing page
- An iOS app is listed as coming soon
Phota Labs pricing
Yes, Phota Labs has a free plan. Paid plans start at $0.02 usage-based, according to the official pricing page on .
Phota Labs plans
Free
$0/mo
no card required
- 2 subject tokens
- 40 credits/mo
Pro
Price on vendor site
billed monthly
- 6 subject tokens on first sign-up
- Extra subjects for family members and pets
Max
Price on vendor site
billed monthly
- 12 subject tokens on first sign-up
- 1800 credits/mo
API
From $0.02 per image
usage-based
- Per-image prices by model and resolution
- Identity adds a surcharge
- Full Train $2.90 per profile
- Quick Train $1.49 per profile
Enterprise
Custom
volume pricing
- Volume pricing
- Dedicated support
- Dedicated deployments
Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.
Phota Labs alternatives
The main Phota Labs alternatives listed on Debuly are Midjourney, Astria, Krea, Remini, Adobe Firefly and Ideogram. The table compares pricing and platforms; order is A–Z.
| Tool | Pricing | Starting price | Platforms |
|---|---|---|---|
| Phota Labs | Freemium | $0.02, usage-based | Web, API |
| Adobe Firefly | Freemium | $9.99/mo | Web, API |
| Astria | Paid | — | Web, API |
| Ideogram | Freemium | $15/mo | Web, API |
| Krea | Freemium | $9/mo | Web, API |
| Midjourney | Paid | $10/mo | Web, Discord, iOS, Android |
| Remini | Pricing unknown | — | Web, iOS, Android |

Adobe Firefly
Adobe's generative AI app for creating and editing images, video, audio and vectors, with Adobe and partner models.

Astria
AI studio that turns product photos into on-brand ecommerce, lookbook and campaign images, with fine-tuned models and a REST API.
Ideogram
AI image and video generator known for readable text in images, with editing tools, batch generation, an API and credit-based plans.
FreemiumVisit Ideogram (official site)
Krea
Creative AI suite for generating, editing and upscaling images, video and 3D, with realtime canvas, LoRA training and a free daily tier.
FreemiumVisit Krea (official site)
Midjourney
AI image and video generator that turns text prompts into artwork, sold as monthly or annual subscriptions with no free plan.

Remini
AI photo and video enhancer that sharpens blurry pictures, restores old photos and creates AI portraits of you from your own pictures.
Phota Labs FAQ
How much does Phota Labs cost?
Phota Studio has a Free plan at $0 per month with 40 credits and 2 subject tokens. API prices start at $0.02 per output image for Flux 2 Dev at 1K, and extra subject tokens cost $2.99 each.
Is there a free plan for Phota Labs?
Yes. The Free plan in Phota Studio costs $0 per month, needs no card, and includes 2 subject tokens and 40 credits per month.
What plans does Phota Studio have?
Free, Pro and Max. Pro includes 6 subject tokens and Max includes 12 tokens and 1,800 credits per month. The pricing page does not show the Pro and Max prices.
Does Phota Labs have an API?
Yes. The API supports profile training and edit, generate, enhance and remix endpoints. Profile training costs $2.90 for Full Train or $1.49 for Quick Train.
Which image models work with Phota?
Supported models per the documentation include Nano Banana 2 and 2.1 and Qwen Image 2, along with GPT Image 2 and 2.5 variants, Flux 2 Dev and Pro, and Seedream 5.0 Pro.
What are alternatives to Phota Labs?
Other tools for consistent likeness and personalized images include Midjourney with character reference, Leonardo AI, Astria and HeadshotPro.
Sources & verification
Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.
| Source | Type | Accessed |
|---|---|---|
| photalabs.com/ | official | |
| docs.photalabs.com/pricing | pricing | |
| studio.photalabs.com/pricing | pricing | |
| photalabs.com/ | official | |
| docs.photalabs.com/guides/base-models | docs | |
| docs.photalabs.com/guides/profiles | docs |
Image credits
- Logo: from photalabs.com · fetched · Vendor trademark, used only to identify the product; removed on request
- Cover: none collected yet, so a generated tile is shown.
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