Bland

What is Bland?

Bland, also called Bland AI, is a voice AI platform for building and running AI phone agents that answer and place calls at scale. It operates its own stack for telephony, transcription, the language model and voice synthesis, and a single per-minute rate covers the LLM, transcription and voices, so there are no token charges. Teams design call flows in Conversational Pathways, a visual builder for branching conversations with tool calls, API integration and variable extraction, and they can add SMS, web chat, knowledge bases and voice cloning. A REST API, a CLI and a Web Agent SDK handle programmatic work. Bland targets regulated work in healthcare, insurance and finance, and lists HIPAA with a signed BAA, SOC 2 Type II, GDPR, ISO 27001 and FedRAMP 20x Class A. The Start plan is free to begin at $0.14/min, Build adds a $299/month platform fee and lower rates, and Enterprise is contracted with dedicated infrastructure.

Use cases

• Answer inbound customer calls with an AI agent
• Place outbound calls at scale
• Transfer calls to a human agent
• Schedule appointments by phone
• Follow up by SMS after a call
• Clone a voice from a short audio clip
• Handle regulated healthcare or insurance calls

Who it's for

• Developers
• Contact center teams
• Healthcare and insurance operations
• Enterprise IT teams

Why use Bland

• One per-minute rate covers the language model, speech-to-text and voices, which avoids stitching together several vendor bills.
• The Start plan needs no card and gives two credits plus an inbound number, so you can build before paying.
• Higher plans lower the per-minute and transfer rates as call volume grows.
• Compliance coverage, including HIPAA with a BAA, supports calls in healthcare, insurance and finance.
• Bring-your-own-Twilio or SIP trunks let you keep existing phone numbers and carriers.

Bland features

• AI voice agents for inbound and outbound calls
• Conversational Pathways visual call-flow designer
• Per-minute rate covering LLM, speech-to-text and text-to-speech
• Knowledge bases for agent answers
• Voice cloning from a single audio clip
• SMS, web chat and iMessage on Enterprise
• Warm and live transfers to human agents
• Bring your own Twilio account or SIP trunk
• REST API, CLI and Web Agent SDK
• BAA, SSO, data residency and on-prem or VPC deployment on Enterprise

Bland integrations

• Twilio

How to get started with Bland

1. Sign up on the Start plan, which needs no card and includes two credits and an inbound number.
2. Design the call flow in Conversational Pathways, adding a knowledge base, tools and variables.
3. Pick or clone a voice, connect your Twilio account or SIP trunk if you want your own numbers.
4. Launch inbound or outbound calls from the dashboard or the API and track call time against your plan caps.
5. Move to Build, Scale or Enterprise for lower per-minute rates, higher call limits and compliance controls.

Bland limitations

• Start allows 100 calls per day and 10 concurrent calls
• SMS, warm transfers, guardrails, BAA and SSO are Enterprise only
• Telephony is billed separately unless Bland's carrier is used at pass-through cost
• Transfer minutes are billed extra when using Bland-provided numbers

Bland pricing

Yes, Bland has a free plan. Paid plans start at $0.14 usage-based, according to the official pricing page on 24 Oct 2026.

Bland plans

• Start

  $0.14/min

  $0 platform fee, no card required

  • $0.05/transfer min
  • 10 concurrent calls
  • 100 calls/day
  • 10 knowledge bases

• Build

  $299/month

  Platform fee plus $0.12/min

  • $0.04/transfer min
  • 50 concurrent calls
  • 2,000 calls/day
  • 50 knowledge bases

• Scale

  $499/month

  Platform fee plus $0.11/min

  • $0.03/transfer min
  • 5,000 calls/day
  • 100 concurrent calls
  • 15 voice clones

• Enterprise

  Custom

  Contracted to your volume

  • Concurrency sized to your volume
  • On-prem or VPC available
  • Forward deployed engineer
  • BAA, SSO and data residency

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Bland alternatives

The main Bland alternatives listed on Debuly are Vapi, Synthflow, DRING, PKSHA Technology, HappyRobot and Open. The table compares pricing and platforms; order is A–Z.

1. 

   DRING

   AI agents that answer and make calls, and reply on WhatsApp, web chat and email, with a shared inbox for handover.

   Automation and agentsChat assistantsAudio and voice
   Contact salesVisit DRING (official site)
2. 

   HappyRobot

   Enterprise platform for AI workers that handle voice, email, SMS and chat conversations and complete the follow-up work in business systems.

   Automation and agentsAudio and voiceDeveloper platforms
   Contact salesVisit HappyRobot (official site)
3. 

   Open

   AI customer support platform with voice, chat, email and WhatsApp agents, billed per resolved ticket.

   Automation and agentsChat assistantsAudio and voice
   PaidVisit Open (official site)
4. 

   PKSHA Technology

   Japanese enterprise AI software for customer support and internal work: chat agents, FAQ, voice bots, speech assistance and knowledge generation.

   Automation and agentsAudio and voiceProductivity
   Contact salesVisit PKSHA Technology (official site)
5. 

   Synthflow

   Voice AI platform for building and running AI phone agents that answer and handle inbound and outbound business calls.

   Automation and agentsAudio and voiceProductivity
   Contact salesVisit Synthflow (official site)
6. 

   Vapi

   Developer platform for building voice AI agents that handle phone and web calls, with per-minute pricing and optional success packages.

   Developer platformsAutomation and agentsAudio and voice
   PaidVisit Vapi (official site)

Bland FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from bland.ai · fetched 23 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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