Turn one photo into a personal avatar, a short video or a 3D-printed figurine, with a separate Studio for product brands.

Black Forest Labs FLUX
FLUX image and video models from Black Forest Labs, sold by API credits or as licensed open weights you can fine-tune and self-host.
What is Black Forest Labs FLUX?
FLUX is the model family from Black Forest Labs for generating and editing images and, with FLUX 3, video with synchronized audio. You can use it three ways: through a hosted API and playground, by downloading open weights, or through a paid weights license for self-hosting. The API runs on credits where 1 credit equals $0.01, charged per image, per megapixel or per second of video, and the playground uses the same prices. The lineup includes FLUX.2 variants such as klein, pro, flex and max, older FLUX.1 models such as Kontext and Fill for editing and inpainting, and tools for outpainting, erasing and video upscaling. Developers, product teams, agencies and AI labs use it to add image generation to products or to build training datasets. Prices start from $0.014 per image on the cheapest FLUX.2 model, and the weights licensing tiers (Builder, Platform, Professional, Enterprise) include fine-tuning and LoRA rights.
Use cases
- Generate images from text prompts
- Edit images with text instructions
- Inpaint or outpaint existing images
- Generate video clips with audio
- Fine-tune a model with LoRA on your data
- Self-host image generation on your servers
- Produce synthetic training data
Who it's for
Why use Black Forest Labs FLUX
- Pay-as-you-go credits mean no subscription or seat fees, so cost follows what you generate.
- API usage includes full commercial rights without a separate license.
- Cheaper klein models and video drafts let you explore variants before paying for a full render.
- Weights licenses let teams fine-tune on their own data and keep generation on their own infrastructure.
- One model family covers text-to-image, editing, inpainting and video.
Black Forest Labs FLUX features
- FLUX.2 models with megapixel-based pricing: klein, pro, flex and max
- FLUX 3 text-to-video, image-to-video and video continuation
- Draft mode for cheaper video previews
- FLUX.1 Kontext for generating and editing with text and images
- FLUX.1 Fill for text-driven inpainting
- Outpainting, eraser and virtual try-on tools
- FLUX Video Upscale in Precise and Creative variants
- Same prices in the API and the playground
- Open weights licensing with fine-tuning and LoRA rights
- Fine-tuned FLUX.2 endpoints in public beta
Black Forest Labs FLUX integrations
How to get started with Black Forest Labs FLUX
- Create an account, add credits and get an API key, or open the playground to try the models without code.
- Pick a model such as FLUX.2 [pro] for images or FLUX 3 for video and send your prompt, reference image or clip.
- Costs are deducted from your credits by image, megapixel or second of output, with batches multiplying the base cost.
- For self-hosting, download open weights or buy a Builder license from the dashboard; sales handles the larger tiers.
- Fine-tune with LoRA on your own data if your license tier allows it.
Black Forest Labs FLUX limitations
- Only FLUX.2 [klein] 4B is open weights under Apache 2.0; other open-weights models need a commercial license
- FLUX.2 [dev] has no hosted API endpoint and runs locally only
- Resolution is rounded up to the next megapixel when billing
- Training on FLUX outputs needs a separate Synthetic Data license
- Fine-tuned endpoint pricing may change after the public beta
Black Forest Labs FLUX pricing
Black Forest Labs FLUX has no free plan. Plans start at $0.01 usage-based, according to the official pricing page on .
Black Forest Labs FLUX plans
Pay as you go
From $0.014/image
1 credit = $0.01 USD
- No subscriptions or seat fees
- FLUX.2 [klein] 4B from $0.014
- FLUX.2 [pro] from $0.03
- FLUX 3 video drafts at $0.06/s
- Same prices in API and playground
Builder
Price on vendor site
Self-serve from the dashboard
- FLUX 3 Image Klein and FLUX.2 [klein]
- 10K images / month
- 1 domain
- 10 licensed users
- Fine-tuning and LoRA rights
Platform
Price on vendor site
Contact sales
- FLUX 3 Image Klein, FLUX.2 [klein] 9B and [dev]
- 100K images / month
- 1 domain
- 10 licensed users
- Fine-tuning and LoRA rights
Professional
Price on vendor site
Contact sales
- FLUX 3 Image Klein and FLUX.2 [dev]
- 100K images / month
- Up to 3 domains
- 10 licensed users
- Fine-tuning and LoRA rights
Enterprise
Custom
Contact sales
- All models and new releases
- Custom volume
- Custom domains and users
- API plus weights combo pricing
Synthetic Data
Custom
Contact sales
- Rights to use outputs as training data
- No domain restrictions
- Custom volume
- Fine-tuning and LoRA rights
Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.
Black Forest Labs FLUX alternatives
The main Black Forest Labs FLUX alternatives listed on Debuly are Midjourney, Ideogram, Adobe Firefly, Recraft, HiDream.ai and Bria AI. The table compares pricing and platforms; order is A–Z.
| Tool | Pricing | Starting price | Platforms |
|---|---|---|---|
| Black Forest Labs FLUX | Paid | $0.01, usage-based | Web, API, Self-hosted |
| Adobe Firefly | Freemium | $9.99/mo | Web, API |
| Bria AI | Freemium | — | Web, API, SDK, MCP |
| HiDream.ai | Pricing unknown | — | Web, API, Self-hosted |
| Ideogram | Freemium | $15/mo | Web, API |
| Midjourney | Paid | $10/mo | Web, Discord, iOS, Android |
| Recraft | Freemium | $10/mo | Web, API |

Adobe Firefly
Adobe's generative AI app for creating and editing images, video, audio and vectors, with Adobe and partner models.

Bria AI
Visual generative AI platform with APIs for image generation, editing, product shots and background removal, plus self-hosted model licences.
FreemiumVisit Bria AI (official site)
HiDream.ai
AI image and video generation platform with open-weight image models, creator tools and an enterprise API service.
Ideogram
AI image and video generator known for readable text in images, with editing tools, batch generation, an API and credit-based plans.
FreemiumVisit Ideogram (official site)
Midjourney
AI image and video generator that turns text prompts into artwork, sold as monthly or annual subscriptions with no free plan.

Recraft
AI image and design platform that generates raster and vector images, mockups and brand styles, with editing tools and an API.
FreemiumVisit Recraft (official site)
Black Forest Labs FLUX FAQ
How much does FLUX cost?
The API is pay as you go, with 1 credit equal to $0.01. FLUX.2 [klein] 4B starts from $0.014 per image, FLUX.2 [pro] from $0.03, FLUX1.1 [pro] is $0.04 per image, and FLUX 3 video drafts are $0.06/s.
Is there a free plan for FLUX?
The pricing page describes pay-as-you-go credits with no subscriptions or seat fees. FLUX.2 [klein] 4B is open weights under Apache 2.0, so it can be run locally for free commercial use.
What plans does FLUX have for weights licensing?
Builder, Platform, Professional and Enterprise. Builder covers 10K images per month on 1 domain, while Platform and Professional cover 100K images per month. All tiers include 10 licensed users and fine-tuning and LoRA rights.
Does FLUX have an API?
Yes. Create an account, add credits and get an API key. API usage includes full commercial rights and costs the same as the playground.
Is FLUX open source?
Partly. FLUX.2 [klein] 4B is released under Apache 2.0, while FLUX.2 [klein] 9B, FLUX.2 [dev] and FLUX.1 [dev] are under a non-commercial license that requires a commercial license for business use.
Can I generate video with FLUX?
Yes. FLUX 3 generates video with synchronized audio from text, from an image or by continuing a clip, priced per second of output.
What are alternatives to FLUX?
Common alternatives for AI image generation include Midjourney, Stable Diffusion, Ideogram, Adobe Firefly, Recraft and OpenAI image models.
Sources & verification
Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.
| Source | Type | Accessed |
|---|---|---|
| bfl.ai/ | official | |
| bfl.ai/pricing | pricing | |
| docs.eu.bfl.ai/quick_start/pricing | pricing | |
| help.bfl.ai/articles/9272590838-self-serve-dev-license-overview-pricing | pricing | |
| help.bfl.ai/articles/7986977817-what-are-the-costs-associated-with-using-your-models | docs | |
| bfl.ai/licensing | official |
Image credits
- Logo: from bfl.ai · fetched · Vendor trademark, used only to identify the product; removed on request
- Cover: none collected yet, so a generated tile is shown.
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