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Adzooma

Ad management platform with PPC audits, optimization ideas and automated alerts for Google, Microsoft and Meta Ads, plus SEO and site audits.

Freemium

What is Adzooma?

Adzooma is a marketing platform that brings paid ads, SEO and website performance into one dashboard. After you connect Google Ads, Microsoft Advertising and Meta Ads accounts, it produces a PPC performance report with an account score from 0 to 100, flags disapprovals, wasted spend and tracking problems, and ranks recommendations by impact and effort. Automated PPC alerts watch for stopped spend, delivery drops and efficiency changes, using 30 templates or custom rules, and send notices by email or Slack. Budget tracking, SEO audits covering keywords, on-page factors, page speed and backlinks, and website speed audits sit in the same account, and paid plans add branded client reports for agencies. Alerts only notify and do not change campaigns. Adzooma has a free plan for one user seat. Silver costs $69 monthly and Gold costs $179 monthly, with annual options and enterprise pricing on request.

Use cases

  • Audit PPC accounts for waste
  • Get alerts when ad spend stops
  • Track ad budgets against pace
  • Run SEO and site speed audits
  • Send branded client reports
  • Find campaign optimization ideas

Who it's for

  • PPC managers
  • Marketing agencies
  • Small business owners
  • Freelance marketers

Why use Adzooma

  • A free plan lets you audit an ad account and see the score without a credit card.
  • Alerts flag stopped spend or conversion drops before a client notices.
  • Recommendations ranked by impact and effort help you decide what to fix first.
  • White-label reports on paid plans save agencies time on client updates.
  • Annual billing saves 20% compared with monthly payments.

Adzooma features

  • PPC performance report with account score out of 100
  • Prioritized optimization opportunities
  • Automated alerts with 30 templates and custom rules
  • Alert delivery by email and Slack
  • Budget tracking against spend pace
  • SEO audits with keyword, backlink and competitor gap analysis
  • Website speed and usability audits
  • Branded PDF client reports on Silver and Gold
  • Projects that group profiles by brand or client
  • Unlimited ad accounts connected on every plan

Adzooma integrations

  • Google Ads
  • Microsoft Advertising
  • Meta Ads
  • Slack

How to get started with Adzooma

  1. Create a free Adzooma account; no credit card is needed.
  2. Connect Google, Microsoft and Meta ad accounts through secure access.
  3. Generate the PPC performance report to see a score and ranked recommendations.
  4. Turn on alert templates or build custom alerts and choose email or Slack delivery.
  5. Add SEO and web profiles, then upgrade for weekly or daily refreshes and branded reports.

Adzooma limitations

  • Free plan includes 1 user seat, 1 SEO profile, 3 PPC alerts and monthly reports only
  • Custom alerts and branded reports require Silver or Gold
  • Alerts monitor and notify but do not change campaigns, bids or budgets
  • SEO and web metrics reports are subject to a fair use policy

Adzooma pricing

Yes, Adzooma has a free plan. Paid plans start at $69 per month, according to the official pricing page on .

Adzooma plans

  • Free

    $0

    monthly

    • Monthly PPC performance reports
    • 3 PPC alerts
    • 1 SEO profile
    • 1 user seat
  • Silver

    $69 monthly

    or $700 annually

    • Weekly reports
    • 10 PPC alerts
    • Custom alerts
    • 5 SEO profiles
    • Unlimited user seats
    • Report branding
  • Gold

    $179 monthly

    or $1,800 annually

    • Daily reports
    • Unlimited PPC alerts
    • Unlimited SEO and web profiles
    • Performance report schedule
    • Priority support
  • Enterprise

    Custom

    • Bespoke solution
    • Contact the team

Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.

Adzooma alternatives

The main Adzooma alternatives listed on Debuly are NotFair, AuditZap, squirrelscan, Common Room, Percuity and Roadway. The table compares pricing and platforms; order is A–Z.

Adzooma compared with its alternatives
ToolPricingStarting pricePlatforms
AdzoomaFreemium$69/moWeb
AuditZapFreemium$29/moWeb
Common RoomContact sales$2,500/moWeb, Chrome extension, API
NotFairFreemium$99/moWeb, API, Claude, ChatGPT
PercuityPaid——
RoadwayPaid$2,500/moWeb
squirrelscanFreemium$19/moCLI, Web, API
  1. AuditZap

    Website audit tool that runs 40 SEO, performance and AI-search checks and writes fix steps for your CMS, with a free plan.

  2. Common Room

    Buyer-intelligence platform that merges signals, enrichment and AI research so sales teams know who to contact and why.

  3. NotFair

    MCP connector and open-source skills that let AI agents audit and manage Google, Meta, LinkedIn and other ad accounts, with approval before each change.

  4. Percuity

    Autonomous AI advertising agent that plans, launches and optimizes paid campaigns across Meta, Google, LinkedIn, TikTok and Reddit.

  5. Roadway

    AI coworkers for performance marketers that plan, launch and optimize ad campaigns across platforms, with your approval.

  6. squirrelscan

    Website audit CLI for SEO, performance, security and accessibility, with optional cloud audits and fix guidance for coding agents.

Adzooma FAQ

How much does Adzooma cost?

Free is $0. Silver is $69 monthly or $700 annually, and Gold is $179 monthly or $1,800 annually. Enterprise pricing is available on request.

Is there a free plan?

Yes. The Free plan costs $0 and includes monthly PPC reports, 3 PPC alerts, 1 SEO profile, 1 web metrics profile and 1 user seat.

What plans does Adzooma have?

Free, Silver and Gold. Silver adds weekly reports, 10 alerts, custom alerts and unlimited seats, while Gold adds daily reports and unlimited alerts and profiles.

Does Adzooma change my campaigns?

Alerts only monitor and notify. Adzooma says it will not make changes to your accounts without your approval.

Which ad platforms does Adzooma support?

Google Ads, Microsoft Advertising and Meta Ads, with alerts delivered by email or Slack.

Is there an API?

Adzooma does not describe a public API. It works by connecting to your ad platform accounts and sending alerts to Slack.

What are alternatives to Adzooma?

Alternatives include Optmyzr, Opteo, Swydo, AgencyAnalytics and Google Ads Editor, depending on whether you need audits, reporting or bulk editing. On Debuly, compare NotFair, AuditZap and squirrelscan.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

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