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Tonita

AI shopping assistant for apparel that searches millions of products by chat, voice or photo and offers virtual try-on.

What is Tonita?

Tonita is a chat-based shopping assistant for clothing and accessories. You describe what you want in plain language, such as an outfit for a trip or a dress like one in a photo, and Tonita searches a catalog of millions of listings from thousands of stores and brands. It supports voice calls where results appear on screen while you talk, photo input for finding similar items, shopper profiles that remember sizes and preferences, and a virtual try-on option. Under the hood, a language model reasons over the search pipeline rather than relying on keyword filters. Tonita does not sell products or process payments, so purchases happen on the retailer's own site. It is available on the web and iOS, and no pricing is published, so check the vendor's site for current terms. Tonita also exposes its search to AI agents through an MCP server.

Use cases

  • Find clothing from a text description
  • Search for apparel using a photo
  • Shop by voice during a call
  • Try on clothes virtually
  • Save favorite items and ask follow-up questions
  • Shop for someone else using a profile

Who it's for

  • Online shoppers
  • Fashion shoppers
  • Developers building shopping agents

Why use Tonita

  • Describe an outfit or show a photo instead of working through filters and product grids.
  • Profiles keep sizes and preferences in mind for you or for people you shop for.
  • Virtual try-on helps you judge items before visiting the retailer's site.
  • The MCP server lets developers add apparel search to their own agents.

Tonita features

  • Natural-language apparel search across millions of listings
  • Voice mode where results show on screen during the call
  • Photo input for finding similar items
  • Virtual try-on from product photos
  • Shopper profiles that store sizes and preferences
  • Customize questions with a Show me option to preview products
  • Thinking mode that shows step-by-step reasoning
  • Shareable chat links and product pages
  • Favorites page with follow-up questions
  • MCP server for AI agents and LLM clients

How to get started with Tonita

  1. Open Tonita on the web or iOS and tell it what you are shopping for, by typing, speaking or answering a few questions.
  2. Tonita searches its catalog and returns product cards with summaries.
  3. Refine the results by chatting, sharing a photo or answering Customize questions.
  4. Use the Try On button on product photos to see an item on you, and save favorites.
  5. Open the retailer's page from a product card to buy, since purchases happen on third-party sites.

Tonita limitations

  • Covers apparel and accessories only
  • Does not sell products, process payments or fulfill orders
  • Product availability, pricing and details may be incomplete or out of date

Tonita pricing

We couldn't confirm pricing on the official site. Check tonita.co for current prices.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Tonita alternatives

The main Tonita alternatives listed on Debuly are Perplexity, Question.AI, ChatGPT, ChatHub, ModalX and Z.ai. The table compares pricing and platforms; order is A–Z.

Tonita compared with its alternatives
ToolPricingStarting pricePlatforms
TonitaPricing unknown—Web, iOS
ChatGPTFreemium—Web, iOS, Android, macOS
ChatHubPaid$14.99/moWeb, iOS, Android, Chrome extension
ModalXFreemium—Web, API
PerplexityFreemium$17/moWeb, API
Question.AIFreemium—iOS, Android, Windows, macOS
Z.aiPricing unknown—Web
  1. ChatGPT

    OpenAI's AI assistant for chat, writing, analysis, images, voice, deep research and coding across web, iOS and Android.

  2. ChatHub

    Subscription app that puts GPT, Claude, Gemini, DeepSeek and 30+ other AI models in one place, with side-by-side chats.

  3. ModalX

    Voice-first AI workspace for generating video, images, audio, presentations and websites, plus AI agents that call clients.

  4. Perplexity

    AI answer engine that searches the web, cites sources inline and offers deep research, multi-step tasks and a choice of top models on paid plans.

  5. Question.AI

    AI homework helper app that solves problems from a photo, chats about study questions and summarizes textbooks and PDFs.

  6. Z.ai

    Web chatbot and agent at chat.z.ai, running GLM-5.3-Flash, for quick answers, code, website building and longer multi-step tasks.

Tonita FAQ

How much does Tonita cost?

No pricing is listed on its site. Check tonita.co for current terms.

Is there a free plan for Tonita?

No plans or free tier are published. Check the vendor's site for what is available.

Can Tonita buy products for me?

No. Its terms say it does not sell products, process payments or fulfill orders. You complete purchases on the retailer's own site.

Does Tonita have virtual try-on?

Yes. A Try On button on product photos generates a look, and on iOS you can download Virtual Try-On looks from the share sheet.

Does Tonita have an API or integrations?

Tonita offers an MCP server so AI agents and LLM clients can call its search and get structured results.

What are alternatives to Tonita?

Other AI shopping and style assistants include Google Shopping with AI Mode, Perplexity Shopping, Amazon Rufus, Daydream and Alta.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

SourceTypeAccessed
tonita.co/official
tonita.co/whats-new/official
tonita.co/help/official
tonita.co/about/official
tonita.co/terms-of-service/official

Image credits

  • Logo: from tonita.co · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

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