M11 Labs

What is M11 Labs?

M11 Labs builds an agentic trust and intelligence platform for brands that sell online and want AI shopping assistants to find, believe and recommend their products. The M11 platform reviews what a brand says, what evidence supports it, what data is missing and what competitors are doing, then drafts fixes that you approve before they go live on your connected channels. It organizes this into a live watchlist of scored signals, a propose-approve-deploy workflow, a graph of products, claims and evidence, and a proof layer that checks claims against lab reports, certification registries and regulator records. You can run a free audit by describing your brand and verifying a work email, and a guided pilot program with human experts and agents is included with every platform plan. M11 states that subscription pricing is based on products and services with no revenue share, and the site does not list plan prices. M11 Labs also publishes OpenMarket, a free research preview of a multi-agent marketplace.

Use cases

• Audit how AI describes your brand
• Fact-check product claims against evidence
• Complete missing product data
• Monitor competitor moves and pricing
• Flag regulatory risk in product claims
• Improve visibility in AI shopping results

Who it's for

• E-commerce brands
• Marketing and brand teams
• Compliance and regulatory teams
• Product data managers

Why use M11 Labs

• Learn where AI answers about your brand are inaccurate or incomplete before changing anything.
• Stay in control, since M11 drafts each fix and nothing goes live until you approve it.
• Back up marketing claims with independent evidence rather than assertions alone.
• Spot competitor price cuts and negative narratives as they appear.
• Start with a free audit and a preview report before talking to sales.

M11 Labs features

• Free audit that runs agents on your brand in minutes
• Live watchlist of scored signals ranked into actions for the week
• Propose, approve and deploy workflow for fixes on connected channels
• Graph of products, claims, evidence and competitors (beta)
• Claim checks against lab reports, certification registries and regulator records (beta)
• Tracking of competitor moves, regulator letters and changed AI answers
• Pilot program with six levels run by M11 experts and agents
• OpenMarket research preview with a referee that checks seller claims

How to get started with M11 Labs

1. Describe your brand, verify a work email and run the M11 agents, which is free and returns results in minutes.
2. Review a preview report with a few of the signals the agents found and the evidence behind each.
3. Apply for the pilot, where M11 experts and agents work through your store level by level.
4. Approve proposed fixes, which M11 deploys on your connected channels.
5. Keep the platform running to watch claims, data completeness and competitors over time.

M11 Labs limitations

• Plan prices are not published; subscription pricing depends on products and services
• Two features, the graph and claim proof checks, are labeled beta
• Complimentary pilot membership is limited in length and offered to selected brands

M11 Labs pricing

We couldn't confirm pricing on the official site. Check m11.ai for current prices.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

M11 Labs alternatives

The main M11 Labs alternatives listed on Debuly are Cited By AI, Luthor, AdaptivAI, Copysmith, Hypotenuse AI and Search Atlas. The table compares pricing and platforms; order is A–Z.

1. 

   AdaptivAI

   EU-hosted business and marketing intelligence platform with synthetic panels, AI brand tracking, a data analyst and an agent workspace.

   Marketing and SEOResearch and searchAutomation and agents
   Contact salesVisit AdaptivAI (official site)
2. CB

   Cited By AI

   UK AI search visibility service that audits whether ChatGPT, Perplexity, Gemini, Claude and Copilot cite your brand, and fixes the gaps.

   Marketing and SEOResearch and searchWriting
   PaidVisit Cited By AI (official site)
3. 

   Copysmith

   AI content company running three platforms: Frase for AI search optimization, Describely for product copy and Rytr for writing in your voice.

   Marketing and SEOWriting
   Visit Copysmith (official site)
4. 

   Hypotenuse AI

   Ecommerce content and product data platform that writes descriptions, enriches catalog attributes and edits product images in bulk.

   Marketing and SEOWritingImage generation
   Contact salesVisit Hypotenuse AI (official site)
5. 

   Luthor

   Marketing compliance platform that reviews content against SEC, FINRA and other advertising rules before publication, with expert escalation.

   Marketing and SEOAutomation and agentsProductivity
   Contact salesVisit Luthor (official site)
6. 

   Search Atlas

   AI SEO platform with OTTO automation, content tools, AI visibility tracking and white-label reporting for agencies.

   Marketing and SEOWritingAutomation and agents
   Free trialVisit Search Atlas (official site)

M11 Labs FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from framerusercontent.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
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