Debuly
Heyo logo

Heyo

Heyo automates Instagram and TikTok direct messages for creators, turning comments into links, leads, giveaways and coupons.

Freemium

What is Heyo?

Heyo is a social messaging automation tool for creators and small businesses on Instagram and TikTok. When someone comments a trigger word, Heyo sends a direct message with a link, guide, discount code or other next step. You can start from a goal-based template or describe what you want to an AI builder, which turns the idea into a flow you can edit and launch. Beyond sending links, Heyo supports waitlists, email capture, unique coupons, giveaways, instant wins and rewards. The TikTok side relies on an approved TikTok Business Messaging integration, available to eligible TikTok Business accounts. Heyo presents itself as a simpler alternative to Manychat for everyday creator campaigns. A Free plan is planned alongside Essential, Pro, Business and Advanced tiers, but beta pricing and plan details are marked as coming soon, with early access by request.

Use cases

  • Send links when followers comment
  • Automate Instagram DMs
  • Automate TikTok messages
  • Capture emails and build a list
  • Run giveaways and instant wins
  • Deliver coupon codes to followers
  • Launch a waitlist

Who it's for

  • Creators
  • Small businesses
  • Social media managers
  • Creator teams

Why use Heyo

  • Reply to commenters straight away without typing each DM by hand.
  • Describe an automation in plain words or start from a template.
  • Go beyond sending links with coupons, giveaways and rewards.
  • A free starting tier is planned for creators trying it out.

Heyo features

  • Comment-to-DM automation on Instagram and TikTok
  • AI builder that creates automations from a text description
  • Goal-based templates
  • Link and product offer messages
  • Waitlists and email capture
  • Unique coupons
  • Giveaways and instant wins
  • Reporting and team collaboration on higher tiers

Heyo integrations

  • Instagram
  • TikTok

How to get started with Heyo

  1. Connect your Instagram or eligible TikTok Business account.
  2. Start from a template, or describe to the AI builder the result you are after.
  3. Choose the trigger word and customize the message people receive.
  4. Launch the automation, then review the conversations and results.

Heyo limitations

  • Beta pricing and plan limits are not announced yet
  • TikTok messaging requires an eligible TikTok Business account
  • Focused on Instagram and TikTok at launch

Heyo pricing

Yes, Heyo has a free plan.

Heyo plans

  • Free

    Price on vendor site

    • Send links and product offers
    • Launch a waitlist
    • AI-assisted setup
  • Essential

    Price on vendor site

    • Email capture and list growth
    • Unique coupons
    • Branding options
  • Pro

    Price on vendor site

    • Giveaways and instant wins
    • Advanced automation paths
    • More AI authoring room
  • Business

    Price on vendor site

    • More connected accounts
    • Advanced reporting
    • Team collaboration
  • Advanced

    Price on vendor site

    • Higher-volume needs
    • Expanded team access
    • Priority support

Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.

Heyo alternatives

The main Heyo alternatives listed on Debuly are Chatfuel, AnyBiz, Clients.ai, hiCreator, Repstack and Sociable AI. The table compares pricing and platforms; order is A–Z.

Heyo compared with its alternatives
ToolPricingStarting pricePlatforms
HeyoFreemium—Web
AnyBizPaid$497/moWeb
ChatfuelFree trial$18/moWeb, API
Clients.aiFree trial$2,999/yrWeb
hiCreatorFreemium—Web
RepstackPaid—Web, iOS, Android
Sociable AIPaid$95/moWeb
  1. AnyBiz

    AI SDR platform for B2B outbound that prospects and follows up by email, LinkedIn and phone to book sales meetings.

  2. Chatfuel

    AI chatbot platform for WhatsApp, Instagram and Facebook that answers customers, qualifies leads and books appointments.

  3. Clients.ai

    AI agents that find leads on social media, start conversations, run funnels and follow up by email to win clients.

  4. hiCreator

    hiCreator is an AI influencer marketing platform for finding creators, handling outreach and contracts, with a free tool for creators' brand deals.

  5. Repstack

    Repstack is a marketing and sales automation suite covering lead capture, funnels, appointment booking, email and SMS, and AI social media replies.

  6. Sociable AI

    Social media AI agent that automates comments and DMs, finds viral posts to comment on early, and tracks engagement on Instagram, Facebook and TikTok.

Heyo FAQ

How much does Heyo cost?

Prices are not published yet. The pricing page says beta pricing and full plan details are coming soon, and invites you to request early access.

Is there a free plan?

A Free plan appears in the planned beta lineup and covers links and product offers, a waitlist and AI-assisted setup. Features, limits and pricing are to be confirmed when the product launches.

What plans does Heyo have?

The previewed lineup is Free, Essential, Pro, Business and Advanced, with prices marked as coming soon.

Does Heyo work with TikTok?

Yes, it uses an approved TikTok Business Messaging integration for eligible TikTok Business accounts, alongside Instagram.

What are alternatives to Heyo?

Heyo itself compares itself with Manychat. Other options include Chatfuel and Spur.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

SourceTypeAccessed
heyo.com/official
heyo.com/pricing/pricing
blog.heyo.com/manychat-alternative/official
heyo.com/official
blog.heyo.com/introducing-heyo/official
support.heyo.com/topic/your-account-has-reached-the-campaign-limit-what-does-this-mean/docs

Image credits

  • Logo: from heyo.com · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

Spot an error? Report an issue with this listing. We also remove a logo or image on the owner's request.