Frase

What is Frase?

Frase is an AI SEO platform that runs the content loop from research to monitoring. You give its agent a topic in plain language, it studies the pages that already rank, writes a draft that follows your brand voice, and rates that draft for both Google ranking and AI search, which Frase calls GEO. Finished posts publish to WordPress, Webflow, Sanity or Wix, or to FraseCMS, its own hosted CMS. Content Guard watches live pages for ranking decay, AI Visibility tracks how your brand appears in AI answers, and Frase Answers is a conversational widget that captures visitor questions for future content. Frase also connects to tools such as Claude, ChatGPT, Codex and Cursor through its MCP server and CLI. Plans start with Starter at $39 per month billed yearly ($49 month to month), and every plan begins with a free 7-day trial that needs no credit card.

Use cases

• Research an SEO content brief
• Draft articles in a brand voice
• Score pages for Google and AI search
• Refresh pages losing rankings
• Track brand visibility in AI answers
• Audit existing pages for SEO issues
• Publish posts to WordPress or Webflow
• Capture visitor questions for new topics

Who it's for

• Content marketers
• SEO teams
• Agencies
• Freelancers

Why use Frase

• One tool covers research, drafting, optimization, publishing and monitoring, so you do not move content between several apps.
• Scoring the same draft for Google and AI search shows what to add before you publish.
• Content Guard flags slipping pages and writes a revision that goes live only after you approve it.
• Publishing to four common CMSs, or to hosted FraseCMS, fits teams with different stacks.
• Starter cannot exceed its monthly limits, so there is no surprise bill on the entry plan.

Frase features

• Frase Agent that researches, drafts and lines up publishing
• Brand voice profiles for consistent drafts
• SEO and GEO scores on the same draft
• AI Visibility tracking across AI answer engines
• Content Guard monitoring that drafts revisions for decaying pages
• Site audits with audit pages per month
• Publishing to WordPress, Webflow, Sanity, Wix or FraseCMS
• Frase Answers conversational widget for visitor questions
• MCP server and CLI for use from Claude, ChatGPT, Codex and Cursor
• Content calendar and internal linking suggestions on Professional and above

Frase integrations

• WordPress
• Webflow
• Sanity
• Wix
• ChatGPT
• Claude
• Codex
• Cursor
• Perplexity
• Gemini

How to get started with Frase

1. Start the free 7-day trial and connect a site, then brief the Frase Agent with a topic.
2. Review the findings from pages that already rank and let Frase draft in your brand voice.
3. Check the SEO and GEO scores, edit the draft and approve the publish to your CMS or FraseCMS.
4. Turn on Content Guard and AI Visibility to watch published pages and refresh the ones that slip.

Frase limitations

• No permanent free plan; paid plans start with a free 7-day trial
• Starter stops at its monthly limits, with 1 seat and 1 site
• Pay-as-you-go overages are only on Professional and Scale and are off by default
• Only the Enterprise plan includes white-label reports and branded client portals
• The vendor notes that rankings and AI citations build over weeks, so a trial will not show them

Frase pricing

Frase has no free plan, but it offers a free trial. Paid plans start at $39 per month, according to the official pricing page on 24 Oct 2026.

Frase plans

• Starter

  $39/mo

  billed yearly; $49/mo month to month

  • 1 seat, 1 site
  • 10 articles and 50 audit pages each month
  • Publish to WordPress, Webflow, Sanity, Wix or FraseCMS
  • SEO and GEO scores with AI Visibility
  • Content Guard watches 10 pages

• Professional

  $103/mo

  billed yearly; $129/mo month to month

  • 3 seats and 5 sites, extra seats $29/mo
  • 40 articles and 250 audit pages each month
  • Content calendar and internal linking suggestions
  • AI crawler monitoring
  • Content Guard watches 75 pages

• Scale

  $239/mo

  billed yearly; $299/mo month to month

  • 5 seats and up to 10 domains
  • 100 articles and 1,000 audit pages each month
  • Content Guard watches 300 pages
  • Client-ready exportable reports

• Enterprise

  Custom

  • Custom seats and domains
  • White-label reports and client portal
  • SSO and SAML, dedicated account manager, SLA
  • Custom API access

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Frase alternatives

The main Frase alternatives listed on Debuly are Clearscope, MarketMuse, Jasper, Writesonic, Surfer and Copysmith. The table compares pricing and platforms; order is A–Z.

1. 

   Clearscope

   SEO content optimization platform with keyword research, term-based drafting and tracking of how your brand shows up in AI answers.

   Marketing and SEOWritingResearch and search
   Free trialVisit Clearscope (official site)
2. 

   Copysmith

   AI content company running three platforms: Frase for AI search optimization, Describely for product copy and Rytr for writing in your voice.

   Marketing and SEOWriting
   Visit Copysmith (official site)
3. 

   Jasper

   AI marketing platform with brand voice controls, agents, a Canvas workspace and GEO tools for on-brand content at scale.

   WritingMarketing and SEOAutomation and agents
   Free trialVisit Jasper (official site)
4. 

   MarketMuse

   AI content planning and optimization software that audits your site's topic coverage, builds content briefs and scores drafts for SEO.

   Marketing and SEOWritingResearch and search
   FreemiumVisit MarketMuse (official site)
5. 

   Surfer

   SEO and AI search platform for planning, writing and optimizing content and tracking brand visibility in AI answers.

   Marketing and SEOWriting
   PaidVisit Surfer (official site)
6. 

   Writesonic

   Writesonic combines AI visibility tracking across ChatGPT and Gemini with an AI article writer and SEO site audits for marketing teams.

   Marketing and SEOWriting
   Free trialVisit Writesonic (official site)

Frase FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from frase.io · fetched 23 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: from frase.io · fetched 23 Oct 2026 · Vendor marketing image from the official site; removed on request

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