Bluma

What is Bluma?

Bluma is an AI video platform for making short-form organic content and paid ads for TikTok, Reels and Shorts. You can drop in a TikTok, Instagram or Meta Ads URL and Bluma removes the edits, then rebuilds the scenes, on-screen text, overlays and captions. It also generates AI UGC videos with realistic avatars, voices and scripts, clones slideshows from a URL, and offers a visual canvas for image and video generation. A timeline editor lets you adjust captions and product callouts before export, and a spreadsheet-style bulk editor turns one approved video or slideshow into many variations by swapping copy, products, hooks and assets. Starter is $29 a month billed annually ($348 a year) with 4,050 tokens a month, and Pro is $79 a month billed annually ($948 a year) with 11,880 tokens a month. Enterprise is concierge, with onboarding, custom templates and custom token allocation. Bluma also publishes API documentation.

Use cases

• Clone a viral ad structure for your product
• Generate AI UGC videos without filming
• Create slideshow ads from a URL
• Turn one video into many ad variations
• Make talking-head videos with AI avatars
• Batch-edit hooks and products in a spreadsheet

Who it's for

• Performance marketers
• E-commerce brands
• Creators
• Agencies

Why use Bluma

• Starting from a reference video speeds up making ads that follow a format that already works.
• AI avatars and voices avoid reshoots and creator booking.
• Bulk editing produces test variations from one approved asset.
• Self-serve plans start with a stated monthly token allowance.
• Pro adds priority support and a dedicated Slack channel.

Bluma features

• Clone a video from a TikTok, Instagram or Meta Ads URL
• AI UGC videos with avatars, voices and scripts
• Slideshow cloning with editable text and assets
• Canvas workflows for image and video generation
• AI talking head videos and AI image generation
• Timeline editor for captions and product callouts
• Bulk sheet video editing for variations
• Access to AI video models such as Veo 3.1
• Cloud storage of 25GB (Starter) or 200GB (Pro)

How to get started with Bluma

1. Sign up and upload your brand assets, or paste a TikTok, Instagram or Meta Ads URL to clone.
2. Bluma de-edits the video and rebuilds scenes, text, overlays and captions, or generates an AI UGC video.
3. Adjust the timeline, captions and product callouts using the built-in editor.
4. Use bulk edit to swap copy, products, hooks and assets, then export the full set.

Bluma limitations

• Output is aimed at vertical short-form platforms
• Usage is metered in monthly tokens, with 4,050 on Starter and 11,880 on Pro
• Enterprise is scoped and sold through a call

Bluma pricing

Bluma has no free plan. Plans start at $29 per month, according to the official pricing page on 24 Oct 2026.

Bluma plans

• Starter

  $29/month

  Billed annually, $348/year

  • 4,050 tokens a month
  • All AI video models
  • AI talking head videos
  • Canvas workflows
  • Bulk sheet video editing
  • 25GB cloud storage

• Pro

  $79/month

  Billed annually, $948/year

  • 11,880 tokens a month
  • Everything in Starter
  • 200GB cloud storage
  • Priority support
  • Dedicated Slack channel

• Enterprise

  Custom

  Book a call

  • White-glove onboarding
  • Custom template building
  • Forward-deployed features
  • Custom token allocation
  • Dedicated support

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Bluma alternatives

The main Bluma alternatives listed on Debuly are Arcads, HeyGen, Captions, Runway, Higgsfield and Creati AI. The table compares pricing and platforms; order is A–Z.

1. 

   Arcads

   AI ad creation platform for UGC-style video ads with AI actors, video and image models, and one credit balance.

   VideoMarketing and SEOImage generation
   Free trialVisit Arcads (official site)
2. 

   Captions

   AI video app for creating, editing and translating talking-head videos, with captions, AI actors, clips and generative B-roll.

   VideoAudio and voiceMarketing and SEO
   FreemiumVisit Captions (official site)
3. 

   Creati AI

   AI video generator that turns a product URL, image or text prompt into ad videos with avatars, templates and several models.

   VideoMarketing and SEOImage generation
   Visit Creati AI (official site)
4. 

   HeyGen

   AI video platform that turns scripts into avatar-presented videos, with voice cloning, translation and a credit-based pricing model.

   VideoAudio and voiceMarketing and SEO
   FreemiumVisit HeyGen (official site)
5. 

   Higgsfield

   AI video and image generation workspace that brings many generative models together for ads, social clips and cinematic scenes.

   VideoImage generationMarketing and SEO
   FreemiumVisit Higgsfield (official site)
6. 

   Runway

   AI video, image and audio workspace with Gen-4.5 and partner models, credit-based plans from $12/month and a developer API.

   VideoImage generationDeveloper platforms
   FreemiumVisit Runway (official site)

Bluma FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from getbluma.com · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

Spot an error? Report an issue with this listing. We also remove a logo or image on the owner's request.