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Sigment

Influencer discovery and interest-graph ad targeting that plans creator campaigns and pushes audiences to Meta, TikTok and YouTube.

Freemium

What is Sigment?

Sigment is a marketing platform that combines influencer discovery with paid media targeting. Its AI search finds creators and shows how much their audiences overlap, a campaign planner picks the lowest-cost mix of creators for a reach and budget goal, and the Media Hub turns creator audiences into ad targets. Audience definitions are built from creator content, topics and engagement signals, and are pushed ad account to ad account into Meta, TikTok and YouTube through token-based connections, without tracking pixels or customer lists. A talent network gives agents and creators living rosters and media kits, and a Signals API sends anonymized first-party data to client ad accounts. The brand pages offer a free influencer analysis and a free campaign planner. The Media Hub is billed as a performance fee, a percentage of realized media savings, with no fee if there are no savings.

Use cases

  • Find creators by audience overlap
  • Plan influencer campaign rosters
  • Retarget creator audiences with paid ads
  • Estimate reach and budget for a flight
  • Build media kits and rosters
  • Push audience data to ad accounts

Who it's for

  • Influencer marketers
  • Media planners
  • Talent agents
  • Brands
  • AdTech teams

Why use Sigment

  • Targets viewers of specific creators without whitelisting, handle access or Spark Ad setup.
  • Needs no tracking pixels, customer list uploads or shared logins to ad accounts.
  • The Media Hub fee depends on realized media savings.
  • A free influencer analysis and campaign planner are offered for brands.

Sigment features

  • AI search for creators and audience overlap
  • Campaign planner for reach, frequency and budget
  • Interest graphs built from creator content and engagement
  • Cross-creator audience retargeting
  • Token-based sync to Meta, TikTok and YouTube ad accounts
  • Declared-intent signals from opt-in surveys and polls
  • Signals API for anonymized first-party data
  • Living rosters and media kits for talent

Sigment integrations

  • Meta
  • TikTok
  • YouTube
  • Google

How to get started with Sigment

  1. Search for creators and topics and compare audience overlap.
  2. Set a budget and reach goal in the campaign planner to get a creator lineup.
  3. Connect Meta, TikTok or YouTube ad accounts with a token-based sync.
  4. Launch a flight, track CPC, CPM and spend against native baselines, and refresh audiences.

Sigment limitations

  • The performance fee percentage is not published; contact the vendor
  • Sign-in is required to use the app
  • Savings and performance figures on the site are the vendor's own numbers

Sigment pricing

Yes, Sigment has a free plan.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Sigment alternatives

The main Sigment alternatives listed on Debuly are Fragmatic, Hypefy, NotFair, hiCreator, MuckBrass and Wispe. The table compares pricing and platforms; order is A–Z.

Sigment compared with its alternatives
ToolPricingStarting pricePlatforms
SigmentFreemium—Web, API
FragmaticFree trial—Web
hiCreatorFreemium—Web
HypefyPaid€2,500 one-timeWeb
MuckBrassPricing unknown—Web
NotFairFreemium$99/moWeb, API, Claude, ChatGPT
WispePaid$750/moWeb
  1. Fragmatic

    Web personalization software that uses AI agents and topic data to suggest on-site experiences you approve before launch.

  2. hiCreator

    hiCreator is an AI influencer marketing platform for finding creators, handling outreach and contracts, with a free tool for creators' brand deals.

  3. Hypefy

    AI-powered influencer marketing platform that finds creators, handles outreach and contracts, and runs campaigns for one set budget.

  4. MuckBrass

    Startup idea finder that scores AI-generated business ideas as Muck or Brass using search volume and competition data.

  5. NotFair

    MCP connector and open-source skills that let AI agents audit and manage Google, Meta, LinkedIn and other ad accounts, with approval before each change.

  6. Wispe

    AI UGC service that builds a consistent AI creator, mixes it with your product footage and posts daily to TikTok and Instagram accounts.

Sigment FAQ

How much does Sigment cost?

No plan prices are published. The Media Hub uses a performance fee equal to a percentage of realized media savings, and the site says there is no fee if there are no savings.

Is there a free plan?

The brand pages offer a free influencer analysis and a free campaign planner. Other tiers and prices are not listed.

Does Sigment have an API?

Yes, the site describes a Signals API that pushes anonymized first-party data directly into client ad accounts.

Which ad platforms does Sigment work with?

Meta, TikTok and YouTube are named for audience sync, and Google is mentioned alongside them.

Who is Sigment for?

Influencer marketers, media planners, talent agents and creators, and AdTech platforms.

What are alternatives to Sigment?

Influencer platforms such as CreatorIQ, Upfluence, GRIN, Traackr and Modash cover discovery and campaign management. On Debuly, compare Fragmatic, Hypefy and NotFair.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

SourceTypeAccessed
sigment.ai/official
sigment.ai/pricingpricing
sigment.ai/platformofficial
sigment.ai/products/media-hubofficial
sigment.ai/products/influencer-hubofficial
sigment.ai/solutions/brandsofficial

Image credits

  • Logo: from sigment.ai · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

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