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Planable

Social media content calendar with team collaboration, approval workflows, AI caption help and scheduling to nine social networks.

Freemium

What is Planable?

Planable is a social media management tool where teams create, review, approve and schedule content in one place. Work is organized in workspaces, usually one per brand or client, and each workspace holds its social pages, campaigns, collaborators and shared assets. Planable supports scheduling for Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile and Threads. Built-in AI helps write captions from custom prompts or from images and videos, rewrite text, generate hashtags and suggest posts based on earlier ones. Approval flows range from none to optional, required and multi-level, and a version history shows who changed what. Agencies, brands and enterprise marketing teams use it to keep clients and reviewers in the loop. There is a free plan with 50 created posts in total, and paid plans are priced per workspace: Basic at $39 per workspace per month and Pro at $59.

Use cases

  • Plan a social media content calendar
  • Collect feedback and approvals on posts
  • Schedule posts to several social networks
  • Write captions and hashtags with AI
  • Manage content for multiple clients
  • Review social analytics and replies

Who it's for

  • Social media managers
  • Marketing agencies
  • Brand marketing teams
  • Enterprise marketing teams

Why use Planable

  • Keeps drafts, comments and approvals in one place instead of spread across chats and spreadsheets.
  • Lets agencies separate each client into its own workspace with its own workflow.
  • Charges per workspace with unlimited users, so reviewers and clients can be added without extra seats.
  • Starts with 50 free posts and no time limit, so you can test with real work.

Planable features

  • Content calendar with feed, calendar, grid and list views
  • Approval workflows from none and optional to required and multi-level
  • Scheduling for nine social networks
  • AI captions from prompts or images, rewriting, hashtags and post suggestions
  • Workspaces per brand or client with unlimited users
  • Version history and grouped posts with platform-specific edits
  • Campaign management and post templates
  • Canva integration and in-composer image and video editing
  • MCP Connector for linking an AI assistant to your workspaces
  • Add-ons for analytics, social inbox with AI replies, and social listening

Planable integrations

  • Canva
  • Facebook
  • Instagram
  • LinkedIn
  • X (Twitter)
  • YouTube
  • TikTok
  • Pinterest
  • Google Business Profile
  • Threads

How to get started with Planable

  1. Create a workspace for a brand or client and connect its social pages.
  2. Draft posts in the composer, using AI to write captions or hashtags and Canva or the built-in editor for visuals.
  3. Send posts for review and collect comments and approvals from teammates or clients.
  4. Schedule approved posts on the calendar for publishing, and add analytics or inbox add-ons if needed.

Planable limitations

  • The free plan allows 50 created posts in total and does not publish to X
  • Basic is limited to 60 posts per workspace each month and 4 social pages; Pro to 150 posts and 10 pages
  • Published rates differ by page ($39 and $59 in the help center, $33 and $49 on the pricing page), so confirm the current rate
  • Analytics, social inbox and social listening are paid add-ons

Planable pricing

Yes, Planable has a free plan. Paid plans start at $39 per month, according to the official pricing page on .

Planable plans

  • Free

    $0

    • 50 created posts in total
    • All features
    • Unlimited workspaces and users
    • No time limit
  • Basic

    $39/workspace/month

    or $390/workspace/year

    • 60 posts per workspace each month
    • 4 social pages per workspace
    • 3 campaigns per workspace
    • 10GB media storage
    • Unlimited users
  • Pro

    $59/workspace/month

    or $590/workspace/year

    • 150 posts per workspace each month
    • 10 social pages per workspace
    • 10 campaigns per workspace
    • 50GB media storage
    • Required approvals and grid view
  • Enterprise

    Custom

    starts from $2,500/year

    • Unlimited posts and pages
    • Multi-level approvals
    • SSO integration
    • Dedicated account manager
    • 100 GB storage

Plans as listed on the official pricing page on . Prices can change and may vary by country or exclude tax. Check the official pricing page.

Planable alternatives

The main Planable alternatives listed on Debuly are Depost AI, Postwise, capty, Social Studio, Magnifire.ai and Mavic. The table compares pricing and platforms; order is A–Z.

Planable compared with its alternatives
ToolPricingStarting pricePlatforms
PlanableFreemium$39/mo—
captyFree trial€31/mo—
Depost AIFree trial$59/moWeb
Magnifire.aiPaid$97/moWeb
MavicFreemium$49/moWeb
PostwiseFree trial$37/moWeb
Social StudioFree trial$9.99/moWeb
  1. capty

    AI social publishing platform that reads your images and videos and writes on-brand posts for Instagram, LinkedIn, Facebook and TikTok.

  2. Depost AI

    LinkedIn content and engagement tool with AI agents that analyze, plan, write, design and schedule posts in your voice.

  3. Magnifire.ai

    An AI marketing director, called (a)MD, that plans, creates, posts and optimizes social media for your business.

  4. Mavic

    AI brand marketer that creates on-brand images, video, blog posts and social content, and schedules and publishes it.

  5. Postwise

    AI writing and scheduling tool for X (Twitter) and LinkedIn that drafts posts, queues them and tracks growth.

  6. Social Studio

    AI Instagram assistant that writes post content and captions, lets you design the images, and schedules a month of posts.

Planable FAQ

How much does Planable cost?

The help center lists Basic at $39 per workspace per month or $390 per workspace per year, and Pro at $59 per workspace per month or $590 per year. Enterprise is custom and starts from $2,500 per year.

Is there a free plan for Planable?

Yes. The free plan includes all features and unlimited workspaces and users, but limits you to 50 created posts in total. The limit does not reset, and X publishing is not available on it.

What plans does Planable have?

Free, Basic, Pro and Enterprise. Basic allows 60 posts per workspace per month and 4 pages, Pro allows 150 posts and 10 pages, and Enterprise is unlimited with SSO and a dedicated account manager.

What add-ons does Planable offer?

Analytics is $14 per workspace per month, Social Inbox is $9, and Social Listening is $99. Each can start with a 30-day free trial, and extra posts are $49 per month on Pro.

Does Planable have integrations or an API?

Planable connects with Canva and publishes to nine social networks. It also offers an MCP Connector so an AI assistant can create and manage content across your workspaces.

What are alternatives to Planable?

Hootsuite, Buffer, Sprout Social, Loomly, Later and Agorapulse are common alternatives. On Debuly, compare Depost AI, Postwise and capty.

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

  • Logo: from planable.io · fetched · Vendor trademark, used only to identify the product; removed on request
  • Cover: none collected yet, so a generated tile is shown.

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