Magic

What is Magic?

Magic, formerly Openmagic, is a web platform for making short videos with 3D and visual effects from your own material. You pick a template, upload a photo, video, 3D model or short line of text, and the platform renders the finished clip in a few minutes, so no editing experience is needed. It cannot write a script or turn a text prompt into a video; it places your content into a ready-made scene. A 3D Product tool builds a downloadable .glb model from photos on paid plans. Plans use monthly credits: Free gives 30 one-time credits with 720p, watermarked output for personal use, Pro adds commercial-ready Full HD, and Business adds API access, custom templates and 2500 credits per month. Lifetime Creator, Lifetime Pro and Lifetime Studio plans are also listed without a price. A separate Wrapped offering turns a customer list into personalized videos at scale.

Use cases

• Create 3D product videos
• Make social media video ads
• Turn photos into 3D models
• Add VFX effects to clips
• Produce personalized customer videos
• Animate brand names and slogans

Who it's for

• Online sellers
• Social media creators
• Marketing teams
• Creative agencies

Why use Magic

• Get effect-heavy videos without learning editing software.
• Own what you create on any paid plan, according to the FAQ.
• Start on the free plan to see the results before choosing a paid tier.
• Move to the Business plan when you need API access, more simultaneous renders or a custom template.
• Reuse templates across many assets once a branded template exists.

Magic features

• Template library of VFX scenes for photos, video, 3D models and text
• Rendering in a few minutes with no editing skills required
• 3D Product tool that builds a .glb model from photos on paid plans
• Full HD output without a watermark on paid plans
• Library section that stores finished and processing videos
• Custom templates built by the Magic team on the Business plan
• API access on the Business plan
• Wrapped: personalized videos from a CSV or Excel customer list

How to get started with Magic

1. Choose a template from the catalog that matches the effect you want.
2. Depending on the template, upload an image, a video or a 3D asset, or type in some text.
3. Click Create and wait a few minutes while the platform renders the video.
4. Find the finished video in the Library and download or share it.
5. Upgrade through the Change plan button in your account for more credits, Full HD and commercial use.

Magic limitations

• Free plan gives 30 one-time credits, 720p output, watermarks and personal use only
• Each video is final once created; changes require a new render with new credits
• Does not generate videos from scripts or text prompts
• The 3D Product tool is not available on the Free plan

Magic pricing

Yes, Magic has a free plan. Paid plans start at $28 per month, according to the official pricing page on 24 Oct 2026.

Magic plans

• Free

  $0 per month

  30 one-time credits

  • 30 one-time credits
  • 720p resolution
  • Watermarked videos
  • Personal use only

• Pro

  $28 per month

  • Full HD, no watermark
  • Monthly renewing credits
  • Credit packs available
  • Ownership of what you create

• Business

  $149 per month

  2500 credits per month

  • API access
  • Custom templates
  • Higher rendering priority
  • More simultaneous renders

• Lifetime Creator

  Price on vendor site

• Lifetime Pro

  Price on vendor site

• Lifetime Studio

  Price on vendor site

Plans as listed on the official pricing page on 24 Oct 2026. Prices can change and may vary by country or exclude tax. Check the official pricing page.

Magic alternatives

The main Magic alternatives listed on Debuly are Pika, Runway, Kapwing, Canva, Captions and Hypernatural. The table compares pricing and platforms; order is A–Z.

1. 

   Canva

   Online design platform with templates, brand kits, team tools and built-in AI for graphics, presentations and video.

   DesignMarketing and SEOVideo
   FreemiumVisit Canva (official site)
2. 

   Captions

   AI video app for creating, editing and translating talking-head videos, with captions, AI actors, clips and generative B-roll.

   VideoAudio and voiceMarketing and SEO
   FreemiumVisit Captions (official site)
3. 

   Hypernatural

   AI video creator that turns prompts, scripts and product photos into storyboarded videos with narration and consistent characters.

   VideoMarketing and SEO
   PaidVisit Hypernatural (official site)
4. 

   Kapwing

   Browser-based video editor with auto subtitles, dubbing, Smart Cut and team workspaces, plus a free plan and per-member paid plans.

   VideoAudio and voiceMarketing and SEO
   FreemiumVisit Kapwing (official site)
5. 

   Pika

   AI creative platform with 25+ apps for generating and editing video, images and sound, built on several video and image models.

   VideoImage generationAudio and voice
   FreemiumVisit Pika (official site)
6. 

   Runway

   AI video, image and audio workspace with Gen-4.5 and partner models, credit-based plans from $12/month and a developer API.

   VideoImage generationDeveloper platforms
   FreemiumVisit Runway (official site)

Magic FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from omagic.ai · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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