Magnifi

What is Magnifi?

Magnifi is a cloud-based video platform that uses AI to tag key moments in live or recorded footage and turn them into short highlight clips. It reads cues such as sport mechanics, crowd response and activity recognition, creates highlights and replays within about a minute of the action, and resizes output to 16:9, 9:16 and 1:1 without cropping the source. Producers can add intro and outro bumpers, graphics and sponsor overlays on the dashboard, and create player-specific or combined highlight packages. The company also offers API-based detection of sensitive or explicit content, an esports product called Reely, and real-time creation of Google Web Stories. Broadcasters, rights owners, news teams and sports organizations are the main audiences. Live video can be sent as HLS, RTMP or SRT, recorded video as MP4. Magnifi describes tiered subscriptions and a trial, but it does not list prices, so you need to book a demo.

Use cases

• Create sports highlights automatically
• Clip live streams into short videos
• Resize video for social platforms
• Detect sensitive content in video
• Produce esports highlight clips
• Add sponsor overlays to highlight reels

Who it's for

• Broadcasters
• Sports rights owners
• News publishers
• Esports organizations

Why use Magnifi

• Publish highlights while the moment is still fresh, since clips are generated in near real time.
• Fit each social channel with automatic aspect-ratio resizing.
• Brand clips with bumpers, overlays and sponsor messages from the dashboard.
• Plug into your workflow through API-based integrations.
• Get onboarding resources, video guides and training with the platform.

Magnifi features

• AI meta-tagging of live and recorded video against rules you define
• Highlight generation within about a minute using activity recognition
• Auto-resize to 16:9, 9:16 and 1:1 formats
• Intro and outro bumpers, graphics and sponsor overlays
• Player-specific and combined highlight packages
• API-based sensitive and explicit scene detection
• Ingest of HLS, RTMP and SRT live feeds and MP4 files
• Real-time Google Web Stories creation

How to get started with Magnifi

1. Send a live feed over HLS, RTMP or SRT, or upload recorded video as an MP4.
2. The AI meta-tags the video using your pre-defined parameters, such as a boundary in cricket or an emotional moment.
3. Highlights and clips are created and resized for the formats you choose.
4. Add bumpers, graphics and sponsor overlays on the dashboard.
5. Download or distribute the videos to your website, app, CMS, S3 bucket or social channels.

Magnifi limitations

• No public pricing; a demo is needed to get tiers and usage limits
• Account setup for a trial usually takes 3-5 business days
• Aimed at enterprise content owners rather than individual creators

Magnifi pricing

Magnifi is sold on custom quotes, so its prices aren't published.

Prices can change and may vary by country or exclude tax. Check the official pricing page.

Magnifi alternatives

The main Magnifi alternatives listed on Debuly are OpusClip, ClipSpeedAI, Everlyn, Ssemble, Clip Studio and Framedrop. The table compares pricing and platforms; order is A–Z.

1. 

   Clip Studio

   Web tool that makes short-form videos from AI-generated scripts, images and voiceovers, or from templates.

   VideoMarketing and SEO
   Visit Clip Studio (official site)
2. 

   ClipSpeedAI

   Turns long videos and podcasts into captioned vertical clips, with scheduling, an API, and AI video and image generation.

   VideoMarketing and SEOImage generation
   Free trialVisit ClipSpeedAI (official site)
3. 

   Everlyn

   AI video and image generator that turns text or photos into short clips, with monthly credit plans

   VideoImage generation
   FreemiumVisit Everlyn (official site)
4. Fr

   Framedrop

   AI clip finder that turns podcasts, streams and gameplay into subtitled short-form videos for TikTok, Shorts and Reels.

   VideoMarketing and SEO
   FreemiumVisit Framedrop (official site)
5. 

   OpusClip

   AI video clipper that cuts long videos into captioned, reframed short clips and posts them to social platforms.

   VideoMarketing and SEOProductivity
   FreemiumVisit OpusClip (official site)
6. 

   Ssemble

   AI video clipper that turns YouTube, Twitch or uploaded videos into captioned short clips and schedules them to TikTok, Shorts and Reels.

   VideoMarketing and SEO
   PaidVisit Ssemble (official site)

Magnifi FAQ

Sources & verification

Facts on this page come from the official sources below, each with the date we read it. Written by Debuly; the vendor did not review this page.

Image credits

• Logo: from magnifi.ai · fetched 24 Oct 2026 · Vendor trademark, used only to identify the product; removed on request
• Cover: none collected yet, so a generated tile is shown.

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